Are You Committing Marketing Malpractice? Diagnose the Problem and Discover the Cure with Aaron Hassen

Ep. 501: Today's Big Idea is  ... Effective, sustainable marketing requires strategic thinking, customer focus, and adapting to changing contexts. Marketers should align with sales, build trust, and provide timely, relevant value. No shit Sherlock ... but how many of you are doing anything even resembling what Aaron talks about.

Aaron Hassen has been at the sharp end of marketing for the past 19 years since he left the military.

He advocates taking the hard path:

Align your marketing strategy tightly with sales to deliver an exceptional unified customer experience.

Listen intently to identify your own blindspots. Perhaps an over-reliance on metrics versus strategy or you have a feature you love so much you have to tell them about it, even if it means talking your way out of the sale?

Aaron reminds you that buyers change, their stage in their business lifecycle differs and unless you adapt, you will become irrelevant and be dropped. Embrace new contexts and buyer behaviours. Imagine the customer's emotional perspective.

Nurture personal branding and networks to boost leadership. Engage frontline staff for insights.

Determine the brand purpose that resonates emotionally. Diagnose the problems to address through organisational alignment.

We dig into these blindspots:

• Not realizing how specialized and metrics-driven marketing has become, losing strategic value
• Focusing too much on short-term results vs long-term brand building
• Not aligning marketing initiatives tightly with sales and the rest of the organization
• Not adapting strategies and messaging to fit changing economic contexts
• Over-relying on technology like AI without a human focus

Contact Aaron on LinkedIn - linkedin.com/in/aaronhassen

Websites

• aaronhassen.com (Company)
• aaronhassen.com/expert-interviews (Portfolio)

Twitter

• reviewsbyaaron

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