How Do You Attract Profitable Lifetime Customers Who Remain Loyal and Refer You Clients?

"The need for connection and community is primal, as fundamental as the need for air, water, and food." - Dean Omish

At the Heart of Change is Empathy; it’s the Basis of Strong Community Do you derive the greatest satisfaction from receiving a great gift, or giving a great gift that makes the person you care about spontaneously light up with delight. We are social primates. Think about it. Our superpower, the one that put us to the top of the food chain, is cooperation.

#Rebecca Tasetano, cofounder of Project Kick Ass, started her career as a children's entertainers age 5. Today she delivers #CommunityAsAService. How did 10 years being a clown prepare her for building, growing and galvanising communities?

You hear that the future of marketing is in community, and it makes sense. Word of mouth, personal introductions, testimonials and other forms of social proof go a long way to removing barriers to buying because if others from your tribe are doing it, it's probably safe to our brains which have evolved slower than the environment we have created and now occupy.

Sales generated by WOM convert between 3x-18x more often than cold generated opportunities. If someone you trust recommends a course of action, a film, a restaurant, a book or a provider, odds are, you will lower your resistance because the mutually trusted introducer lends their credibility to your cause.

The most productive, engaged and thriving communities are high challenge and high support. You know if you've said or done something stupid, and if you ask for help people give willingly and without expectation of ANYTHING in return.

Is this naive? Utopian?

Maybe, but what if? What if you had a community that wants you to succeed, cheers you on, introduces you at every opportunity to people who fit the profile of your hero customer? What if your partners play to keep the game going instead of to win or not to lose? What if all of you  play to make the pie bigger for everyone?

These #communities and #ecosystems do exist already. We explore the challenges of building a community, managing expectations, creating engagement. And we explore the challenges and where people go wrong when building a community.

Contact Rebecca on LinkedIn at https://www.linkedin.com/in/rebeccatasetano/ 

Email: Rebecca@pkasolves.com

Website: PKASolves.com

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If you're curious how early stage, moderately funded business can achieve sustainable scale and accelerate past their more established competition, contact me via marcus@laughs-last.com or DM me on LI.

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