Dan Pfister: Winbacks Deliver 200% Higher LTV, 5x Win Rate

Dan Pfister says "When you winback a customer, their lifetime value more than doubles."

Dan is my guest on ep.508 of #TheInquisitor podcast

• Higher ROI due to significantly lower marketing and sales costs required. This improves overall profitability.

• More predictable and stable revenue stream from reactivating known customers versus unpredictable new prospects.

• Increased customer retention and lifetime value as #winbacks are more likely to reorder than one-time buyers. This cultivates a more durable customer base over time.

• Ability to highly target winback campaigns using past customer data and insights, improving conversion rates versus unfocused prospecting.

• Lower risk profile since value has already been proven with past customers, unlike acquiring unknown prospects.

Contact Dan via linkedin.com/in/danmpfister

Website: winbacklabs.com (Company)

Email: dan@winbacklabs.com

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