Tim J Smith: Grow a Spine and Charge What You Are Worth

Tim J Smith of Wiglaf pricing shares my view that discounting is a sin. Giving away margin because your reps have a bad money concept is unforgivable.

How often does a founder or leadership team encourage discounting? Do you ever calculate what the true, full hidden cost of an initial discount will be over a customer's lifetime? It'll make your FD or CFO weep.

Tim and I don't pull any punches. This will be an uncomfortable listen for many of you.

Contact Tim linkedin.com/in/drwiglaf

Websites:

• wiglafpricing.com (Wiglaf Pricing)
• wiglafjournal.com (Wiglaf Journal)
• depaul.edu (DePaul)

Phone: +1 8728292495 (Work)

Email: tsmith@wiglafpricing.com

Twitter: timo437

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