Episodes
Thursday Jan 14, 2021
Meet The Customer Where They Are Or Become Irrelevant
Thursday Jan 14, 2021
Thursday Jan 14, 2021
#StephenDenny is at the forefront of the new frontiers of marketing. He rips up the old ways of doing things in favour of adapting to how B2B buyers now expect to be treated and are behaving based on leading edge research on how customers actually behave in the real world.
He spends his life at the intersection between culture & technology:
- The future of the brand/consumer relationship
- The future of the digital footprint
- The future of work
Crowded digital markets mean buyers are filtering through the noise. Few brands really manage to differentiate and fewer still have humanised their relationships with customers.
We discuss his new book, #UnfilteredMarketing, co-authored with his business partner, #PaulLeinberger that uncovers the data and the insight to help drive bottom-line results.
Contact Stephen via inkedin.com/in/stephendenny
Websites-
stephendenny.com (Personal Website)
-
dennyleinbergerstrategy.com (Company Website)
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