The Cold, Hard Truth About Cold Calling

Gerry Hill leads a team of battle hardened sales veterans who help your highly paid, valuable salespeople have 5-6 effective calls with named target prospects an hour.

His company makes about 40,000,000 cold calls per year for their clients. They've done the analysis and these are the stats on cold calling:

• On average, reps making manual dials achieve a dial rate of 15 dials per hour
• With 1 effective for every 33 dials unless ... you're calling senior IT Execs
• But only 1:46 dials to effectives for senior IT execs
• 41% of those have 2 or more layers to navigate. Each layer takes 2 minutes and 45 seconds to navigate on average
• This means your highly paid reps could take as long as 3 hours between effective calls

Gerry and I discuss why cold calling is still relevant and powerful. We explore ways to make your salespeople more effective. And we ask the question, why is it that the MOST important sales activity is placed in the hands of the most junior people in your sales operation?

Gerry can be contacted via linkedin.com/in/beaccurate

Websites

• connectandsell.com  
• workfromhomesales.com/  

Twitter: energygerry--.To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here