What You Need To Know About #DisruptiveMarketing

#AlTepper founder of #TepFu is a master of #lazymarketing. Self-styled as the Barry White of marketing, 2 portly old geezers discuss the difference between #disruption and #innovation.

Disruption is aligned to innovation but they are different. Innovation is enhancing what already exists. Disruption is doing something completely new. You win battles by not fighting the battle but by picking the terrain. In business you can out-spend or out-position your competition

Al has developed a 3 step process called conversation mastery:

1. Brand Mastery - developing the most incredible story is about winning the first mile
2. Content Mastery - bring imagination to your content. Don't be bland. Stand apart
3. Campaign Mastery - weaponise your brand and your content strategies into effective campaigns that will attract the people you want to come towards you

Meet your prospective customers where your objectives meet their objectives.

Know your "WHY". Why you do what you do. Know why they care - their Why. Where they cross over is where the emotional connection is made.

We explore why ego causes the disconnect between marketing and sales. Sales is JUST A SUBSET OF MARKETING. It's vitally important but it is part of marketing. This needs to stop!! NOW!! Stop encouraging the culture where everyone in sales and marketing is out for themselves. Align everyone towards a common goal - making and keeping the customer happy. Emerson's law of compensation tells us that if you help enough other people get their needs met, you will in turn get your needs met too.

Al commits a wonderfully refreshing heresy and tells you why what you are measuring in your marketing reflects more about your ego than what really matters. Marketing is a conversation. If you are not having more subsurface conversations, your marketing isn't working.

We explore developing #ImplementationContracts with clients. Listen to the end to learn more. They are a stroke of genius!

Contact Al on:

Al’s Profile: linkedin.com/in/altepper Websites

• tepfu.com  (TepFu can help - Find out more)
• freebusinessgrowth.xyz  (Want Free Business Growth?)
• bnioptima.com  (Grow a South Herts Business?)

Phone

• +44(0)208 123 5138 (Work)

Email: al@tepfu.com Twitter:

• tepfu
• altepper

If you would like me to interview someone specific for the podcast, please email me on marcus@laughs-last.com. Please like, comment and share the interview with Al and please subscribe now.

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If you are the owner or CEO of a technology company in the £10m-50m revenue range, and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.

To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi

 

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