Why Sales And Marketing Misalignment Is Fatal

Andy Culligan is CMO at #leadfeeder. A self-confessed salesperson trapped in a marketers body, Andy explores the importance of alignment and collaboration between marketing and sales. He is a rare beast because he is a marketer who actually speaks to customers.

We discuss how he and his VP of Sales collaborate, and how they get their teams to engage. Andy measures what matters and is always asking these questions:

• Is this relevant to the customer?
• Is this helping sales?
• What do we have to do to be more relevant?

In this frank, pragmatic conversation you will learn the power of alignment and the positive impact it has on results, relationships and rewards.

Contact Andy via LinkedIn at linkedin.com/in/andy-culligan

Website: leadfeeder.com  Twitter: AndyCulligan1

 

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