Episodes

Tuesday Aug 09, 2022
How Can You Guarantee Your Pipeline Is Full When Your Network Dries Up?
Tuesday Aug 09, 2022
Tuesday Aug 09, 2022
"What do you do when the referrals from your network dry up?", asks Christian Banach. One option is outbound, but this is a very different proposition to working ones warm market. You have to modify your expectations. These deals usually take longer, have much lower conversion rates and the thinking behind such campaigns is usually fatally flawed, short term and selfish.
Christian and I discuss the importance of establishing realistic expectations between the agency and the client. Cold campaigns as frequently a knee jerk reaction to a weak pipeline and looming failure to hit quota. We explore how the best results come NOT form focusing on short term pipeline, but using cold to develop coverage and warm relationships, so that when they move from passive to active looking you are the only show in town.
Lively, challenging and insightful, you can contact Christian via https://www.linkedin.com/in/christianbanach/
Website: christianbanach.com (Company)
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If you want the last laugh, get someone to coach and support you through this coming recession so you thrive and get promoted without the usual stress. If not me, maybe someone I know. Either way, email marcus@laughs-last.com to chat or book a time over Zoom on https://calendly.com/marcuscauchi/discovery-call-15-mins

Wednesday Aug 03, 2022
When’s The Last Time You Had Access To Your Full Inner Confidence?
Wednesday Aug 03, 2022
Wednesday Aug 03, 2022
Lauren Cartigny is a transformational coach. 15 successful years in sales and management in the Tech industry, today she supports CEOs, sales leaders, and founders to deliver sustainable results from position of wellbeing.
- How do you know that you are stressed?
- What level of stress is healthy?
- In a relationship what are you responsible for, and what is the other person responsible for?
- What conditions do you need to access your confidence?
Contact Lauren via linkedin.com/in/laurencartigny
Websites:
- laurencartigny.com (Company)
- instagram.com/lauren.cartigny/ (Personal)
Twitter: lcartigny
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Contact me on marcus@laughs-last.com or via DM on LinkedIn.
If you are an ambitious salesperson or a manager who wants to take your team to new heights, let's have a quick no strings, no pressure chat.
https://calendly.com/marcuscauchi/discovery-call-15-mins

Friday Jul 15, 2022
A Firefighter’s Lessons From Major Incident Crisis Management
Friday Jul 15, 2022
Friday Jul 15, 2022
Today, Eric Steeves is a RevOps specialist but before he took the easy route, he was head bouncer in places you wiped your feet on the way out, he built two 7-figure businesses in the competitive world of junk removal, became a firefighter and then joined Salesforce where he thrived in sales.
With the spectre of recession over the horizon, Eric and I put 2 and 2 together and figured it'd be interesting to see how his crisis management training in the fire service can be applied to managing tough times where things change fast, unexpectedly and in surprising ways.
You be the judge. Have a listen with a pen and notepad.
Contact Eric via DM linkedin.com/in/eric-steeves
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Contact me on marcus@laughs-last.com if you are looking for a coach who will never lie to you, never feed the harmful part of your ego, and will always have your back, even when you are doing stupid things. No fluff. No faff.

Tuesday Jul 12, 2022
You Aren’t Smarter Than Nature
Tuesday Jul 12, 2022
Tuesday Jul 12, 2022
Websites
- ogilvy.com (Company)
- linktr.ee/evolutionaryideas (Personal)
Twitter: s_tatam
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Contact me on marcus@laughs-last.com if you are looking for a coach who gives neither quarter or bullshit, or you fancy being a guest on the podcast

Wednesday Jul 06, 2022
How Do Ethical Managers Develop Salespeople Who Earn Buyers’ Trust and Loyalty?
Wednesday Jul 06, 2022
Wednesday Jul 06, 2022
"Dysfunction is often a product of how you treat your people", says Chris Blackwell. We talk #Ethics #Values and #Purpose. We ask what are the causes of high performance? And what are the fundamental attribution errors that lead to blindspots and unintended consequences?
Growing slowly is OK, stagnating isn't. If you treat your people like children they'll act like children. Treat adults like adults. Create the conditions so they think for themselves, take responsibility, cooperate and share.
The deep dive on ethics in sales and management is the first of many we will be exploring on the topic.
Please can you refer me to possible guests ...
If you rate any authors, academics or commentators on the subject of #SalesEthics #BusinessEthics #ManagementEthics #HiringEthics please can you put us together
Website: plpconsult.co.uk (Company)
Email: chris@plpconsult.co.uk
Twitter: ChrisPLP1
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Contact me on marcus@laughs-last.com
If you are looking for a coach who will not let you get away with excuses, backsliding or blaming, and will focus on helping you meet then exceed what you consider possible. I am taking on 2-3 new coaching clients. If you want to explore what you can expect to accomplish with help book a call with me for a no pressure, no obligation chat - https://calendly.com/marcuscauchi/let-s-explore-training-or-coaching

Monday Jul 04, 2022
Monday Jul 04, 2022
Todd Caponi, releases The Transparent Sales Leader on 5th July 2022. After the success of his best seller The Transparency Sale, Todd realised the depth of the problem in management when none of the 40 strong management team of a tech firm going through hypergrowth had any management training, including the CRO.
We discuss the challenges associated with scaling up, becoming a manager, being successful in the role and having the framework to ensure you always know for certain where you are, your team is, the health of everyone's pipeline. Funny, poignant and informative, this interview is one you will want to take notes and share.
Contact Todd on
Websites
- toddcaponi.com (Company)
- toddcaponi.com/blog/ (Blog)
Phone: +1 847-999-0420 (Work)
Twitter: tcaponi
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Contact me on marcus@laughs-last.com

Sunday Jul 03, 2022
Todd Caponi discusses his new book, The Transparent Sales Leader
Sunday Jul 03, 2022
Sunday Jul 03, 2022

Friday Jul 01, 2022
Practical Application and Execution Of Job To Be Done Theory
Friday Jul 01, 2022
Friday Jul 01, 2022
2 previous guests who are always worth a listen are Patrick Lindqvist and Gary Mitchell. They have extensive experience bringing diverse groups of people together around common purpose and the job to be done.
Lively, unfluffy, pragmatic, we share ideas, join the dots and improve what we can each bring to the debate individually.
Contact Patrick: linkedin.com/in/patricklindqvist
Website: youtube.com/watch?v=rHF4hARZn38&feature=youtu.be (Talk on Change)
Email: patrick.lindqvist@cgi.com
Twitter: patlindqvist
Contact Gary: linkedin.com/in/garymitchellgmc
Websites:
- gary-mitchell.com/blog (Blog)
- gary-mitchell.com (Company)
- hqi-connect.com (Company)
Phone: +44 7939 587 532 (Mobile)
Email: gary@gary-mitchell.com
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Contact me on marcus@laughs-last.com. Better still book a short call to share ideas with each other - https://calendly.com/marcuscauchi/quick-idea-share
I'm taking on 2 new coaching clients. If you want help to double your impact for half the work, https://calendly.com/marcuscauchi/let-s-explore-training-or-coaching
Happy selling

Monday Jun 27, 2022
How Can CEOs Grow Profits Fast? Make RevOps An Executive Function
Monday Jun 27, 2022
Monday Jun 27, 2022
Email: sebastien@centralmetric.tech
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Contact me marcus@laughs-last.com
Each quarter I take on 2-3 new personal coaching clients. Go ahead and check out my 200+ DETAILED testimonials over on my LinkedIn profile. There's a reason ambitious top performers seek out my help.
If you want to explore coaching with me book some time here - https://calendly.com/marcuscauchi/let-s-explore-training-or-coaching
Stay safe and happy selling!

Tuesday Jun 21, 2022
Why Zig When Others Zag? A Leadership Tale About Thriving Through Adversity
Tuesday Jun 21, 2022
Tuesday Jun 21, 2022
One thing I know for sure, when nuclear winter descends upon us, two things will survive, coackroaches, and Simon Leslie. Simon is CEO of Ink.
Imagine it's 2019, $150m in profitable revenues, 36 exclusive inflight magazine publishing contracts. Covid hits. Almost all those revenues dried up overnight, and they had to refund customers, so the slap in the head cost him more than $150m.
Our intrepid leader refused to die. In 2 and half years he has gone from the world falling out from under him to Ink having their BEST EVER quarter in Q1 2022/23. Ink now owns a closed TV network serving 12m customers a day with hyper targeted advertising. We talk data, decision making and disasters.
What will surprise you is just how much of Simon's recovery has been down to the application of soft skills, and building up his people from scratch. And it is a delight to see Simon thriving. His story is a lesson in leadership, leaning into his problems and an indomitable spirit of enterprise.
Contact Simon on
Websites
- luckyleslie.com (Personal)
- ink-global.com (Work)
Email: simon.leslie@ink-global.com