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Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success.
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Episodes
Thursday Sep 01, 2022
Thursday Sep 01, 2022
Varun Anand is Head of Operations at Clay.com. We discuss what is #PLG #ProductLedGrowth? Why it matters? To which type of products is it especially suited ? How does PLG go wrong? What happens when it goes right?
Varun opened my eyes to a few new things in this, our 416th episode of #TheInquisitorPodcast.
Contact Varun on linkedin.com/in/vaanand
Twitter: varunanand48
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Contact me if you want to thrive through the coming recession. https://calendly.com/marcuscauchi/linkedin-discovery-call
Sign up for my #SuccessfulSelling programme. Ongoing reinforcement and training
https://www.laughs-last.com/successful-selling-programme/
Tuesday Aug 30, 2022
Tuesday Aug 30, 2022
The world of computer gaming continues to grow at breakneck speed with over $196bn being spent on games in 2020. 45% of gamers are women. And the age range is not where you might expect.
Moritz Aemisegger is an expert in the gaming field, serving customers in #esports and #Gaming. His fascination with the #ComputerGaming market is justified. Fast paced, rapidly changing, massively innovative, if you are an innovative marketer, this is an episode you won't want to miss.
We delve deep into the business of gaming, the allure, the marketing potential and of course we have a dig into sales, selling, and management.
An outstanding episode. Bring a pen and paper. And tag someone who needs to hear this please
Contact Moritz via linkedin.com/in/moritzaemisegger
Phone: +41 79 824 43 45 (Mobile)
Email: moritz@aemisegger.com
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Are you considering hiring? Have you made bad hires and lived to regret it? https://www.laughs-last.com/hiring-winners/
Want to up your sales game? - Join Successful Selling - https://www.laughs-last.com/
If you want to get hold of me, DM on LinkedIn or marcus@laughs-last.com
Thursday Aug 25, 2022
Thursday Aug 25, 2022
Fergus Connolly has led an extraordinary career coaching some of the world's elite - in business, in sport and in special forces. His clients have been his best teachers. His excellent book, 58 Lessons, is crammed with insights from the real world of top performers exploring their rarified view of the world.
"I don't fear the man who has learned 10,000 kicks; I fear the man who has practiced the same kick 10,000 times" - Bruce Lee
A key lesson is these people never forget the need to keep practicing their foundational skills whilst also extending their range. Slow is smooth; smooth is fast - a lesson from special forces, martial arts, music schools like Suzuki. They do the ordinary, extraordinarily well.
We discuss mindset, psychopathy and genius, talent and graft, determination and motivation, conditioning and intuition. Genuinely one of the most fun, engaging, challenging, and remarkable interviews I've done in a long stream of very satisfying and insightful conversations.
I absolutely understand why the world's very best seek him out as their coach. You will too. Have a listen. Follow him on linkedin.com/in/fergusconnolly
Websites
- fergusconnolly.com (Company)
- fergusconnolly.com/lessons-from-sport (Company)
- fergusconnolly.com/blog (Blog)
Twitter: Fergus_Connolly
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Apply to join my #SuccessfulSelling programme starting October 4th, 0930-1130.
Zero technique taught. You will learn how to build a system that fits you, your values, and your communication style. This means you sell naturally, authentically and adapt to how your buyer needs you be. You're buying better results, not flashy techniques.
https://www.laughs-last.com/contact-marcus-cauchi/
If you're a veteran salesperson we'll build on what you already know, and you'll develop tools, tactics and strategies to accelerate your career. If your new to sales, you'll save decades in getting it wrong and having to unlearn a load of stuff, and you'll get noticed for the right reasons building early cumulative advantage.
Tuesday Aug 23, 2022
Tuesday Aug 23, 2022
"The need for connection and community is primal, as fundamental as the need for air, water, and food." - Dean Omish
At the Heart of Change is Empathy; it’s the Basis of Strong Community Do you derive the greatest satisfaction from receiving a great gift, or giving a great gift that makes the person you care about spontaneously light up with delight. We are social primates. Think about it. Our superpower, the one that put us to the top of the food chain, is cooperation.
#Rebecca Tasetano, cofounder of Project Kick Ass, started her career as a children's entertainers age 5. Today she delivers #CommunityAsAService. How did 10 years being a clown prepare her for building, growing and galvanising communities?
You hear that the future of marketing is in community, and it makes sense. Word of mouth, personal introductions, testimonials and other forms of social proof go a long way to removing barriers to buying because if others from your tribe are doing it, it's probably safe to our brains which have evolved slower than the environment we have created and now occupy.
Sales generated by WOM convert between 3x-18x more often than cold generated opportunities. If someone you trust recommends a course of action, a film, a restaurant, a book or a provider, odds are, you will lower your resistance because the mutually trusted introducer lends their credibility to your cause.
The most productive, engaged and thriving communities are high challenge and high support. You know if you've said or done something stupid, and if you ask for help people give willingly and without expectation of ANYTHING in return.
Is this naive? Utopian?
Maybe, but what if? What if you had a community that wants you to succeed, cheers you on, introduces you at every opportunity to people who fit the profile of your hero customer? What if your partners play to keep the game going instead of to win or not to lose? What if all of you play to make the pie bigger for everyone?
These #communities and #ecosystems do exist already. We explore the challenges of building a community, managing expectations, creating engagement. And we explore the challenges and where people go wrong when building a community.
Contact Rebecca on LinkedIn at https://www.linkedin.com/in/rebeccatasetano/
Email: Rebecca@pkasolves.com
Website: PKASolves.com
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If you're curious how early stage, moderately funded business can achieve sustainable scale and accelerate past their more established competition, contact me via marcus@laughs-last.com or DM me on LI.
Let's explore training or coaching - https://calendly.com/marcuscauchi/let-s-explore-coaching-training
Hiring Winners - Predictive Hiring For Managers - https://calendly.com/marcuscauchi/hiring-winners
Friday Aug 19, 2022
Friday Aug 19, 2022
Justin Zimmerman, founder of Partner Playbooks. Justin helps companies scale their predictable, profitable partnership revenues through partner playbooks. We dig into what it takes to be an effective partner. We delve into #ecosystems and customer centric models that solve for customer value which then translates into revenue value and compare that with channel sales.
We look into the crystal ball to try and understand what is going to change, how we are going to have to adapt and the future of sales and partnerships because of advances in marketing, integrations/APIs. If you're a direct salesperson, maybe it's time to consider how your future will be affected?
Contact Justin linkedin.com/in/justinzim
Website: eepurl.com/cOtYCv (Blog)
Email: social@justinzim.com
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If you want to a coach who is more than a coach, maybe we should talk. https://calendly.com/marcuscauchi/let-s-explore-coaching-training
"The number one result from working with Marcus was consistent over performance. I was an average performer when we started and after a short period of working together and implementing his coaching, results took a steep incline and stayed there for good.
It is difficult to narrow down to only a couple of things that I implemented after Marcus' coaching. But one of the biggest changes was confidence - Marcus does a great job of instilling confidence in his clients and ensuring they are aware they are of equal business stature to everyone they cross paths with. On top of that, working with Marcus consistently will see your overall business acumen take a big lift. This has been really impactful when it comes to adding value and asking great questions of executives." - Stephen Donohoe, Account Executive, Clari
Tuesday Aug 16, 2022
Tuesday Aug 16, 2022
Danny Wareham is CEO of Firgun. Firgun is slang in Hebrew for taking delight in the joy of others. It is the opposite of schadenfreude. Danny's approach to life and business is how do always set others up to succeed. And it is a remarkably effective strategy that help you make friends, build bridges and find common ground.
In the 411th episode of #TheInquisitorPodcast, Danny provokes you to think deeply. An insightful, demanding and substantial conversation packed with practical questions, challenging answers and unvarnished truths.
I had a blast! You will too.
Contact Danny via linkedin.com/in/danny-wareham
Email: danny@datamouse.biz
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Contact me on marcus@laughs-last.com to explore whether we can work together to help you achieve your goals in life and work. If you're looking to develop the vital behaviours you need succeed, perhaps coaching can help
Wednesday Aug 10, 2022
Wednesday Aug 10, 2022
Michael F Schein says, "Hype can be used for good or evil. I got curious to understand how great influencers, historical demagogues, cult leaders, Rap promoters and band managers can influence so many people to do what they want them to do, because I figured if you could harness that ...!"
Mike is CEO of MicroFameMedia, an agency delivering hype strategies for fast growth companies with ambitious founders who want to bootstrap fast so they can fund the next phase of their business. MicroFameMedia's research has identified 12 hype strategies that have proven themselves to work repeatedly and any business can apply if they are willing to get uncomfortable, put in the hard work and be courageous enough to handle the polarising effect some of the strategies might have.
And before you throw hype away as destructive, consider the value to you of your hype marketing self-disqualifying non-buyers and non-prospects without you ever wasting a moment's effort on them. Better still, how about have your rivals and detractors become your best marketing channels.
Buckle up. This is one helluva ride.
Contact Mike linkedin.com/in/michaelfrancisschein
Website: MicroFameMedia.com (Company)
Email: mfs@microfamemedia.com
Twitter: MichaelSchein1
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If you want to discover the vital selling behaviours of the most successful salespeople in your industry and learn to apply them in your sales, DM me on LinkedIn or email marcus@laughs-last.com
Tuesday Aug 09, 2022
Tuesday Aug 09, 2022
"What do you do when the referrals from your network dry up?", asks Christian Banach. One option is outbound, but this is a very different proposition to working ones warm market. You have to modify your expectations. These deals usually take longer, have much lower conversion rates and the thinking behind such campaigns is usually fatally flawed, short term and selfish.
Christian and I discuss the importance of establishing realistic expectations between the agency and the client. Cold campaigns as frequently a knee jerk reaction to a weak pipeline and looming failure to hit quota. We explore how the best results come NOT form focusing on short term pipeline, but using cold to develop coverage and warm relationships, so that when they move from passive to active looking you are the only show in town.
Lively, challenging and insightful, you can contact Christian via https://www.linkedin.com/in/christianbanach/
Website: christianbanach.com (Company)
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If you want the last laugh, get someone to coach and support you through this coming recession so you thrive and get promoted without the usual stress. If not me, maybe someone I know. Either way, email marcus@laughs-last.com to chat or book a time over Zoom on https://calendly.com/marcuscauchi/discovery-call-15-mins
Wednesday Aug 03, 2022
Wednesday Aug 03, 2022
Lauren Cartigny is a transformational coach. 15 successful years in sales and management in the Tech industry, today she supports CEOs, sales leaders, and founders to deliver sustainable results from position of wellbeing.
- How do you know that you are stressed?
- What level of stress is healthy?
- In a relationship what are you responsible for, and what is the other person responsible for?
- What conditions do you need to access your confidence?
Contact Lauren via linkedin.com/in/laurencartigny
Websites:
- laurencartigny.com (Company)
- instagram.com/lauren.cartigny/ (Personal)
Twitter: lcartigny
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Contact me on marcus@laughs-last.com or via DM on LinkedIn.
If you are an ambitious salesperson or a manager who wants to take your team to new heights, let's have a quick no strings, no pressure chat.
https://calendly.com/marcuscauchi/discovery-call-15-mins
Friday Jul 15, 2022
Friday Jul 15, 2022
Today, Eric Steeves is a RevOps specialist but before he took the easy route, he was head bouncer in places you wiped your feet on the way out, he built two 7-figure businesses in the competitive world of junk removal, became a firefighter and then joined Salesforce where he thrived in sales.
With the spectre of recession over the horizon, Eric and I put 2 and 2 together and figured it'd be interesting to see how his crisis management training in the fire service can be applied to managing tough times where things change fast, unexpectedly and in surprising ways.
You be the judge. Have a listen with a pen and notepad.
Contact Eric via DM linkedin.com/in/eric-steeves
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Contact me on marcus@laughs-last.com if you are looking for a coach who will never lie to you, never feed the harmful part of your ego, and will always have your back, even when you are doing stupid things. No fluff. No faff.