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Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success.
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Episodes

Oct 25, 2021
Oct 25, 2021
56 min
Tibor Shanto discusses the importance of measuring what really matters and understanding the metrics that drive your personal and team's success. Ever the pragmatist, he differentiates clearly between leading and lagging indicators and sheds light on how you can deliver consistent, predictable outcomes by adopting a more scientific approach to the top of your pipeline. We explore why sales cycles drag on or fail to close, how management can contribute or hinder sales performance.
Contact Tibor via linkedin.com/in/tibor-shanto-b2b-prospecting-specialist
Websites
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tiborshanto.com (Company Website)
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tibortshanto.com/blog (Blog)
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youtube.com/sellbetter (http://youtube.com/sellbetter)
Twitter: TiborShanto
Podcast: The Breakfast Podcast - TiborShanto.com
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Contact marcus@laughs-last.com

Oct 21, 2021
Oct 21, 2021
58 min
"I don't teach my salespeople how to sell. I teach my salespeople how customers buy. If they're smart enough, they'll figure out the how to sell part for themselves"
Jason Jordan is best known for writing CrackIng The Sales Management Code, but my favourite book of his is #SalesInsanity.
We explore a range of sales and sales management insanities. We challenge the received wisdom that sellers exist to serve shareholder value. THAT IS A MASSIVE LIE. It poisons the sales culture and breaks the bond of trust necessary between seller and buyer.
- When does the hunter-farmer model work?
- What is the true purpose of sales management?
- What are the metrics managers SHOULD be measuring?
- What's the difference between trying to manage the #pipeline vs the #forecast?
- What are the milestones that matter?
Packed with practical, instantly applicable insights, this conversation is oozing with value. Take notes. Put the lessons into action immediately. Question everything you are doing as a manager.
Contact Jason via linkedin.com/in/jasonjordansalesmanagement
Twitter: jasonrjordan
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Contact me on marcus@laughs-last.com
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If you believe your success in the future will depend on your ability to collaborate, then please drop me a line to explore whether you qualify to join the #BlackPearl #StrategicAlliances #MastermindGroup
We are an elite affiliation of strategic alliances professionals who are committed to always selling into hot prospects, and never sell cold. With 14-18x higher close rates than cold sellers and #customer retention rates in the high 90-percentile, we believe in seeking out and serving profitable customers for life. Do you?

Oct 19, 2021
Oct 19, 2021
55 min
#TheSalesHunter, Mark Hunter discusses the future of sales and selling with me. We explore prospecting mindset and behaviours, why management is pivotal and how it affects team and individual performance.
“If I know I can help you, I have an obligation to reach out to you”
Mark says, "When prospecting focus on outcomes not product or service." Otherwise you are just an unwelcome interruption and deliver no value. "Downloading a white paper is just activity, they aren’t customers or prospects."
He explains why the disconnect between marketing and sales is a trap. And he urges management not to become a hostage to their tech stack. "Your brain is your greatest app. Stop being controlled by your tech. Have your tech work for you."
A lively, practical conversation with one of the most respected action leaders in the sales world, Mark delivers great ROI for the time you invest listening (and making notes) to action immediately.
WARNING: If you are listening to this episode with any sense of entitlement as a seller you are in for a very rude awakening!
Contact Mark via linkedin.com/in/markhunter
Websites:
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thesaleshunter.com (Company Website)
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learn.thesaleshunter.com/ (Company Website)
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thesaleshunter.com/blog/ (Blog)
Twitter: TheSalesHunter
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Contact me via marcus@laughs-last.com or DM me.
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Do you believe your success in sales will be determined by your ability to collaborate? Apply now to join the #BlackPearl #strategicalliances #mastermind

Oct 14, 2021
Oct 14, 2021
56 min
I was blissfully unprepared for this conversation with author of #RadicalVale, Mark Boundy. You are in for a real treat
Grab your pen and paper. You're going to want to make notes. If you're a regular listener (thank you so much BTW), you know cores theme are #customercentricity and #buyersafety.
No lip service in this episode. This is up to your neck in radical self-reflection and radical authenticity. 5-star episode
Contact Mark via linkedin.com/in/markboundy
Websites
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boundyconsulting.com/blog/ (My Blog)
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boundyconsulting.com (boundyconsulting.com)
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Drop me a line on Marcus@laughs-last.com
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And if you believe (as I do) that success in the future will be determined by your ability to collaborate, consider joining the #BlackPearl #StrategicAlliances #Mastermind group. Only 12 people per group. We go live 9th November 2021

Oct 12, 2021
Oct 12, 2021
49 min
There's no fluff with Belal Batrawy. Belal helps attract, build and grow highly effective SDR teams. We explore marketing, lead generation, sales, recruitment and hiring, management and leadership. We explore what works and what doesn't, and the attraction to the status quo.
Belal is widely recognised as an #ActionLeader:
- Top1 FM LinkedIn Sales Star
- TAG Sales Leadership Honoree
- Salesforce Top Sales Influencer
- Slintel Top 15 Leaders to Follow
- Salesloft REVstar Award Winner
- Crunchbase 25 Leaders to Follow
- Sweet Fish Media Top B2B Influencer
- AngelList A-lister (Top 1% of Startup Talent)
Contact Belal on https://www.linkedin.com/in/belbatrawy/
Website: https://deathtofluff.substack.com/p/coming-soon?showWelcome=true
Definitely register for Belal's mailing list for tips & tools
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Contact me vi LI DM or email marcus@laughs-last.com

Oct 7, 2021
Oct 7, 2021
56 min
Mark Boundy explains the power behind discovery of demonstrable, plausible, #RadicalValue. He describes the #MediocrityCycle the majority slip into, the consequences and how to prevent it.
Mark is a passionate advocate for #BuyerSafety

Oct 5, 2021
Oct 5, 2021
57 min
Isn't that a fantastic lockdown profile pic? James Bishop gives me a thorough beating about the shitty production values of #TheInquisitorPodcast. I invited him on the show to explain why my total lack of production values are losing me valuable audience numbers and an affront to my lovely loyal listeners.
Before anyone picks on James, I invited him and he's absolutely correct. I've been lazy for 3 reasons:
1. I'm intrinsically lazy
2. I want to hear from you before I make any changes
3. Refer to 1
Contact James via linkedin.com/in/onefineplay
Website
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onefineplay.com (OneFinePlay)
Twitter: PlayByPlayLDN
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Contact me on marcus@laughs-last.com

Sep 30, 2021
Sep 30, 2021
41 min
Paul Fifield, CEO and founder of the Sales Impact Academy chats with me about deficiencies and gaps in global education systems. We explore what you really need to build a successful modern revenue operation.
We delve deep into the challenges sales managers face every day, where they have gaps in their knowledge and the role of the CRO in establishing how fast you're going and what speed you should be going at.
- What are the leading indicators of customer success?
- Do we need to put the brakes on?
- Are your leading indicators still true and relevant?
- Is your talent pipeline continuously populated with quality candidates?
Websites
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salesimpactacademy.co.uk (Company Website)
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soundcloud.com/user-601989869 (Personal Website)
Twitter: PaulFifield
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Contact me via marcus@laughs-last.com

Sep 28, 2021
Sep 28, 2021
1hr 9 min
"When the average SDR is productive for only 3 minutes per day", says Chris Beall, founder of #ConnectAndSell, "You have to ask, "Is there a better way?"
Chris chats with me about where sales is today and where it's heading. Looking at an old problem through the same eyes that probably created it, isn't going to bring fresh perspective. We delve into strategic alliances, the mathematics of sales waste and we expose why you ignore either at your peril.
Chris can be contacted via LinkedIn at linkedin.com/in/chris-beall-7859a4
Websites
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connectandsell.com (Company Website)
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blog.connectandsell.com (Blog)
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marketdominanceguys.com (Podcast)
Twitter: chris8649
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Contact me via DM or marcus@laughs-last.com

Sep 23, 2021
Sep 23, 2021
52 min
Shelley O'Donovan started her career in politics, became a lobbyist driving policy change. Her work required her to understand what was not being said as much as what was. She trained intensively to understand the rich underlying communication that comes from body language.
We discuss why clear communication, that is easily digestible by your audience is essential if you're to have the impact you want in influencing people. The conversation evolves to cover body language, social engineering, authentic communication, persuasion vs influence vs manipulation.
A wide ranging conversation. Well worth a listen
Contact Shelley via linkedin.com/in/shellyodonovan
Website: authenticinfluencegroup.com (Company Website)
Twitter: ShellyOdonovan
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Contact me via DM or marcus@laughs-last.com
