Episodes

Thursday Jun 10, 2021
The Greatest Among Us Serve The Most
Thursday Jun 10, 2021
Thursday Jun 10, 2021
Max Cates discusses the power of servant leadership. We explore leadership's role in developing their executive team, their management team and building the culture and operations. We discuss the good, the bad and the ugly of ethics, compensation, measurement.
Contact Max via LinkedIn https://www.linkedin.com/in/max-cates-0a8b4175/
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Please share this with a friend who'd find it helpful
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Contact me on marcus@laughs-last.com
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If you found this episode useful, please think of someone who ill benefit and share it with them
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To contact me marcus@laughs-last.com

Tuesday Jun 08, 2021
Complex Strategic Alliances Selling Enterprise
Tuesday Jun 08, 2021
Tuesday Jun 08, 2021
Zafer Karaca is Vice President, Services & Cloud, Enterprise at IBM.
We discuss the complexity of selling complex enterprise solutions to large corporations. The challenges of getting all the moving parts working in concert internally, within the customer, with partners and even with competitors.
We discuss how the ability to collaborate, even with your rivals is essential when selling to large enterprise customers is key to your customer's success and your own success. We explore how an infinite / growth mindset is essential and why a closed / finite mindset is harmful to you, your company and your customer.
We dig deep into #strategicalliances where you sell WITH not just through partners.
Contact Zafer via LinkedIn on linkedin.com/in/karacazafer
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Please share this episode with someone who could benefit from thinking differently about collaborative selling
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Contact me via marcus@laughs-last.com
Join Sales: A Force For Good here - https://www.linkedin.com/groups/12530021/
#SAFFG #ProCustomer #BuyerSafety

Sunday Jun 06, 2021
What Qualities Does A Good VP of Sales Need?
Sunday Jun 06, 2021
Sunday Jun 06, 2021
Dan Morris is founder and managing partner of Mindracer Consulting, who offer experienced, outsourced VPs of Sales to small and early stage scale up technology businesses.
We explore what makes for an effective VP of Sales in a start up to scale, work effectively with the founder, stay focused, generate sales, build a team, create alignment, maintain motivation and drive behaviour.
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If you found this useful, think of one other person who'd find it useful too and please share it. If you aren't already subscribed, please subscribe
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Contact me at marcus@laughs-last.com if you want to be a guest on the podcast or you run a tech scale up in the £10-50m range and want to grow 200% per annum over the next 5-8 years

Thursday Jun 03, 2021
Are You Tapping Into The Full Potential Of Audio In Your Marketing?
Thursday Jun 03, 2021
Thursday Jun 03, 2021
Anna Parker-Naples is a former actress turned podcaster and podcast consultant. If you aren't tapping into the potential of audio marketing, you are definitely missing a powerful resource. An audio audience can help you build your list, grow your sales & marketing funnel in a hyper-targeted way to drive predictable sales and account growth.
Anna and I explore several areas relating to setting up your own podcast, getting it widely heard and building your audience. She gives tips on technology, brand building, things to avoid
#TheInquisitorPodcast fuels over 50% of my income today by bringing my work to my target audience without ever pushing or having to sell overtly. If you have something to say that others will value, consider setting up your own podcast. Globally there are only 2 million shows covering many aspects of human activity and interest. In my experience, a large proportion of my audience listen to 2 x 1 hour episodes each week. That is a lot of exposure and reinforcement.
If you find this episode helpful, can you think of one other person who will benefit from listening? Please share it with them today
Contact Anna via linkedin.com/in/annaparkernaples
Websites
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AnnaParkerNaples.com (Company Website)
Twitter: AnnaParkerNapleFacebook Group: https://www.facebook.com/groups/thepodcastcommunity/
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi

Tuesday Jun 01, 2021
How Understanding Your Mental Toughness Will Boost Your Sales Performance
Tuesday Jun 01, 2021
Tuesday Jun 01, 2021
Lorna Lawless, is coaching psychologist specialising in coaching mental toughness. She coaches MMA fighters, salespeople and business leaders. We explore what is mental toughness? Why do people lack it? How does one acquire it?
Unless you are aware of where you fit on the 4C-scale of mental toughness it is easy to self-sabotage or fall prey to your internal dialogue. It can diminish you power, eat into your self-concept or make you come across as rude, brash and insensitive.
Lorna makes the point that we all have it and are born with a propensity to mental toughness, and it can be developed and coached, but too few managers and leaders are asking is what can they do to develop mental toughness in their people
- Control
- Commitment
- Challenge
- Confidence
Contact Lorna via linkedin.com/in/lorna-lawless-b4729a40
Email: lorna@nextlevelcoaching.ie--
Who do you know who needs help with their #mentaltoughness, #resilience or #empathy? Please share this episode with them

Sunday May 30, 2021
Growing Global Sales With The Most Travelled Salesman In The World
Sunday May 30, 2021
Sunday May 30, 2021
For 30 years Zach Selch has identified, recruited, onboarded and grown over 1000 #ChannelSalesPartnerships across more than 130 countries
We explore how to identify potential partners, how to select the right #partner and how to help them produce #InternationalSales quickly and consistently.
This episode is teeming with decades of practical advice. Listen and learn.
Zach’s book #GlobalSales documents virtually every step a vendor needs to take their business global and build a profitable international #distributionnetwork
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi

Thursday May 27, 2021
Why You Should Partner With Patient Capital
Thursday May 27, 2021
Thursday May 27, 2021
Adam Lawrence shares his stories from his time as an investor. We explore how investors earn their scar tissue. We dig into how investors think and how to pick the right investors for your business.
This episode has been the inspiration for my article on Medium called, "Interview With A Vampire" about how to get to the truth and qualify investors to make sure they are right for you and your business.
A very frank and unvarnished conversation about one of the biggest mistakes many founders make selecting the wrong investor, at the wrong time, for the wrong reasons. Getting the right investor, for the right reasons, at the right time on the right terms can accelerate your growth but the failure rates of VC backed businesses are alarmingly high. I will say that in fairness to VCs, they are playing in the part of the market that is experimental - your product is new, your management may be untested, and your market may not be properly defined, so these factors carry high risk.
Contact Adam via linkedin.com/in/adamglawrence
Websites
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi

Tuesday May 25, 2021
Practical Tips On Personal Branding Through Your On-Screen Presence
Tuesday May 25, 2021
Tuesday May 25, 2021
Evelyne Brink is a personal presence and video coach par excellénce. I've worked with Evelyne several time and can attest to how much better my results have been whenever I've had her directing and coaching my video shoots.
A mother, actress, Germany's third funniest comedian, singer, author, Madonna impersonator and coach, Evelyne is indomitable and a bundle of energy and joy. But above all, she is practical. Her advice is simple to implement and will help you transform your performance and build your confidence on screen.
You can find Evelyne on https://www.linkedin.com/in/evelynebrink/ and via her website https://brinkcoaching.com/
And if you were around in the 80's here's a nostalgic trip down memory lane https://www.youtube.com/watch?v=OsVplKh434g with Evelyne as Europe's number 1 Madonna impersonator
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi

Sunday May 23, 2021
Managing And Leading Right with Values, Motivations & Goals
Sunday May 23, 2021
Sunday May 23, 2021
"Trust your gut feelings", says Andy Shaw, "We've forgotten to trust our intuition since we became the apex predator". Trust your gut especially if it's not critical. Even if you fail, learn from the scar tissue and calibrate your gut feelings to hone your decision making muscle.
If it's critical sense check your ideas with more experience. Ask "Who has already done what I'm trying to do?" It's the best shortcut to learning how to do stuff.
We discuss what great looks like in sales, and what doesn't. We dig into Andy's philosophy on great business and great selling by doing a little bit of good. We dig into hiring salespeople and highlight empathy and courage, equal business stature, listening and business empathy.
We explore collaboration, the need to slow down to speed up, selling past the surface level symptoms to get to the best solution for the customer, and we explore the power of scaling through strategic alliances.
You can contact Andy via https://www.linkedin.com/in/andrewdshaw/
Websites:
Personal Website
https://www.facebook.com/AndrewShaw.Blog
https://www.instagram.com/andrewshaw.blog/
Twitter: @andrewshaw_blog
Company Website
https://www.facebook.com/1Parallel
https://www.instagram.com/1parallelnorth
Twitter: @1parallelnorth
Email: marketing@1parallel.com
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi

Thursday May 20, 2021
Why Is Sales Training Measured On Knowledge Retention Not Outcomes?
Thursday May 20, 2021
Thursday May 20, 2021
Ben Eddy is co-founder and CEO of Mobile Practice. As head of sales enablement for a large technology manufacturer he realised that most of the money and effort on training was wasted. 70% of learning happens in the field AFTER training is over.
74% of managers believe they are coaching their salespeople whilst only 17% of their salespeople believe they are being coached.
The most effective learning occurs when a salesperson becomes aware of the impact their behaviour is going to have on their prospect, recognises how they need to modify their approach and then practices the new behaviour until it becomes habit. When they own the new behaviour and put it into context of their real life experience, they improve results. And isn't that really the reason why any business is investing in training their people? Not to get good scores on the smile sheets or track retention.
Contact Ben via LinkedIn at linkedin.com/in/ben-eddy-7123b12
Website: mobilepractice.io Phone: +33 6 56 66 77 07 (Work)Email: ben@mobilepractice.ioTwitter: eddyben
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi