Episodes

Tuesday May 18, 2021
How To Unlock The Hidden Revenue Inside Your Business
Tuesday May 18, 2021
Tuesday May 18, 2021
Adam King is my kind of marketer. Author of "Conversational Relationship Marketing", founder of Think Like A Fish, he helps professional services firms make the most of the assets, resources and customers they have and squeeze every ounce of value from them without wasting money, opportunity or effort. His results flywheel concept is efficient, scalable and sophisticated without being complicated.
We explore 7 revenue multipliers that help you build and accelerate your sales pipeline. We delve deep into the value of referral marketing systems, the power of content with context and the multiplier effect of strategic alliances.
Get hold of Adam via linkedin.com/in/mradamking
Websites-
thinklikeafish.co.uk (Company Website)
-
thinklikeafish.co.uk/podcast (The Client Catching Podcast)
-
thinklikeafish.co/talk-to-adam (Talk To Adam)
--
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi

Sunday May 16, 2021
Plus Ça Change Plus La Même Chose, Exploring Change and Innovation
Sunday May 16, 2021
Sunday May 16, 2021
Jonathan Jewell is an academic who lives with one foot in academia and another in business. In a philosophical conversation about change, innovation, exnovation and sales, we dig deep into sales and management behaviour, leadership , investors and where this leaves the customer. A challenging conversation that will leave you with many more questions than it answers. Well worth a couple of listens to unpack the many ideas we discuss.
Commissioning academics to study sales can offer insights we can easily miss with our noses to the grindstone. If you doubt the value explore the great works of the likes of Neil Rackham, Dr Phill McGowan and the partnership between Corporate Visions and Stamford
Contact Jonathan via - linkedin.com/in/jonathan-jewell
Websites-
hyperpolymath.myblog.arts.ac.uk/ (Art Criticism (myblog.arts))
-
facebook.com/groups/ual.creativity (UAL Creative Communities (FB))
--
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi

Thursday May 13, 2021
Overcome Discovery Resistance With Powerful Stories
Thursday May 13, 2021
Thursday May 13, 2021
Mike Bosworth is one of the living legends in sales. Creator of #SolutionSelling, sales philosopher and founder of #StorySeekers shares his years of experience as a salesperson, manager, leader, trainer and story teller.
Mike identifies a major reason why 80% of recipients of sales training stop using training within 2 weeks after training ends. He shares a simple but highly effective solution that's proven in the field.
We discuss how to use story to secure C-level meetings via cold calls with minimal resistance, advance opportunities in your pipeline and build executive presence.
A lively, informative and insightful conversation with a giant in the sales profession.
Contact Mike via linkedin.com/in/mikebosworth
Websites-
mikebosworthleadership.com (Company Website)
-
mikebosworth.com (Personal Website)
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
And if you want to become part of our global community #SalesAForceForGood #SAFFG, please DM me on LinkedIn or email me at marcusATlaughs-lastDOTcom. You can track down events and posts by following the hashtag #ProCustomer

Tuesday May 11, 2021
Helping Your Salespeople Sell More, For More, More Often
Tuesday May 11, 2021
Tuesday May 11, 2021
Cliff Simon is building a hypergrowth consulting firm in the Salesforce ecosystem. We discuss CRM in all it's glory. Why you need it, what makes it work, why most CRM implementation integrations fail to deliver what matters most - does it help your salespeople to sell more, more often to more customers?
In a frank and unvarnished conversation we explore how to buy and how to sell CRM. We dig into why it usually gets bought for the wrong reasons and is hijacked by the audit functions, overburdens salespeople and managers and is poorly configured so it lapses into not being used or gets swamped with meaningless information.
Contact Cliff via LinkedIn at linkedin.com/in/cliff-simon
--
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi

Sunday May 09, 2021
Strategic Pricing For Maximum Lifetime Customer Value
Sunday May 09, 2021
Sunday May 09, 2021
Dave Abbott, Gary Mitchell and Jill Robbins join me to discuss the power of strategic pricing to maximise lifetime customer value. Jill brings 20 years corporate procurement experience, Dave Abbott is the author of How To Price Your Platypus 35 years executive leadership and marketing, and Gary Mitchell brings 35 years in transformation and turnaround programmes building value in PE owned companies.
Each one brings fresh insight into pricing strategies, building value for and with customers that lead to long term, sustained partnerships between vendors and buyers.
This is a challenging and stimulating conversation . I strongly suggest you take notes and a couple of listens to pull out all the ideas.
Contact Dave via linkedin.com/in/diabbott
Websites
-
insight-bp.co.uk (Insight Best Practice)
-
consultyorkshire.com (Consult Yorkshire)
-
david-abbott-speaker.co.uk/ (David Abbott Speaker)
Email: david@dabbott.co.ukTwitter: davidatinsight
Contact Jill at linkedin.com/in/jillerobbins
Websites
-
businessfierce.com (Company Website)
-
matchbookinc.com (Company Website)
Contact Gary at linkedin.com/in/garymitchellgmc
Websites
-
gary-mitchell.com/blog (Blog)
-
gary-mitchell.com (Company Website)
-
hqi-connect.com (Company Website)
Phone +44 7939 587 532 (Mobile)
Email gary@gary-mitchell.com
Twitter Gary_Mitch
.--
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
And if you want to become part of our global community #SalesAForceForGood #SAFFG, please DM me on LinkedIn or email me at marcus@laughs-last.com. You can track down events and posts by following the hashtag #ProCustomer

Thursday May 06, 2021
Leveraging The Power of Audio & Micro-Content
Thursday May 06, 2021
Thursday May 06, 2021
Justin Nassiri is CEO of Captivate.ai. He help content providers turn one piece of content into hundreds of pieces of content which can then be used to build personal brand and raise awareness.
No stranger to adventure, Justin has dined with Presidents, dived the depths of the world's oceans, is a former nuclear engineer and raised funding from the Chairman of Google, Eric Schmidt.
Justin and I explore how you can use podcasts and micro-content to build and grow your value to your audience. He shares interesting ways to splice and dice your content for maximum impact and return on effort.
Email: justin@captivate.aiTwitter: Jnassiri1
.--
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi

Tuesday May 04, 2021
Imagining The Unimagined: The Future of Work, part 2
Tuesday May 04, 2021
Tuesday May 04, 2021
Gary Mitchell, Patrick Lindqvist and Marcus Cauchi develop their discussion on the future of work by exploring strategy, collaboration, the need to relinquish control, community and managing complexity in the evolving work environment.
Bring a pen, notepad and be ready for a couple of listens.
Gary helps leadership and organisations unite around a good strategy, in which it believes, develop the plans for delivery, and gain confidence in the outcomes. He has developed a reliable formula for success for transformation and strategy execution. For over 35 years Gary has lead and fixed some of the most difficult transformation programmes, helping leadership teams communicate strategy in one conversation. He helps them understand what actions you and your leadership team could take to put the building blocks for success in place, or to resolve painful strategy execution or transformation issues.
Patrick is joint chief advisor to The City of Helsingborg. Their leaders' goal is to become one of Europe's most innovative cities by 2022. Patrick and his co-chief, Lisa Olsson are helping the city to establish new forms of city governance to foster innovation in the short and long term. They coach and advise the leaders and Management teams of the city in their adoption of new organisational concepts and establishing a culture that encourages innovation. Their one explicit goal is to identify opportunities in the space between and behind the existing structures of the formal organisation.
Contact Gary:linkedin.com/in/garymitchellgmc
Websites
-
gary-mitchell.com/blog (Blog)
-
gary-mitchell.com (Company Website)
-
hqi-connect.com (Company Website)
Phone: +44 7939 587 532 (Mobile)
Email: gary@gary-mitchell.com
Twitter: Gary_Mitch
Contact Patrick: linkedin.com/in/patricklindqvist
Website
-
youtube.com/watch?v=rHF4hARZn38&feature=youtu.be (Talk on Change)
Email: patrick.lindqvist@gmail.comTwitter: patlindqvist--
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi

Saturday May 01, 2021
Sales: A Force For Good (Launch Event, Americas)
Saturday May 01, 2021
Saturday May 01, 2021
We are #ProCustomer. Sales: A Force For Good is a global community committed to raising the bar in sales. We believe every customer deserves to feel safe whenever and however they engage with salespeople. #BuyerSafety is every salesperson's responsibility.
We believe that sales has taken a very wrong turn. Buyers have been educated to distrust salespeople. Selfish selling driven by selfish management, selfish leadership and selfish investors have forgotten that we exist because of the customer, not in spite of the customer. Our job is to help our customers to be successful and deliver the outcomes they want and need.
Salespeople must be reliable, relevant and responsive and focused on their customers' outcomes over their own selfish self-interest.
Listen to this exceptional discussion asking some of the essential questions that need to be asked and answered for us to make #SalesAForceForGood.
Join us if you believe sales is a service profession and you were put on the planet to help others be successful
--
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi

Thursday Apr 29, 2021
Mark Herbert: Why your people strategy is probably broken
Thursday Apr 29, 2021
Thursday Apr 29, 2021
Mark Herbert is a transformational leader and aspiring cult builder. We discuss why FW Taylor, the father of modern industrial management thinking was an agent of Satan. We explore where HR has taken a wrong turn and why it should be the conscience of the organisation. And we dig into why technology has been sold to seduce lazy leadership into thinking it can solve problems, instead of it being an enabler that needs to support great people strategy.
We discuss sales and the wrong turn it took 40 or 50 years ago, the role of sales and salespeople, and how we as seller, managers and leaders must be prepared to be fired every day for doing the right thing.
We delve deep into the different aspects of trust, the crucial responsibility to hire hard so you can manage easy.
Mark pulls no punches. It is a genuine pleasure to chat to him about the good, the bad and the truly ugly aspects of leadership and management, developing CEOs and the next generation of leaders.
Contact Mark via linkedin.com/in/markherbert
Websites-
newparadigmsllc.com (New Paradigms LLC)
-
bestthinking.com (Best Thinking)
--
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi

Tuesday Apr 27, 2021
Why Real Leaders Love Helping Others Succeed
Tuesday Apr 27, 2021
Tuesday Apr 27, 2021
Gabrielle Blackwell is back! Gabby is the kind of leader I wish I had had early in my career ... young enough to remember what it is like starting out but so well practiced and having the range that you know you can ask her anything, If she doesn't have the answer she will find the way to help you.
Gabby has been on her own journey as the leader of an SDR team at #Gong. She speaks about her mentors, accountability partnerships, personal strategic alliances and brain trust. She talks about her journey, growing into her role and you quickly realise why she is so special.
Watch out for this future CEO. Track her progress. She is going places and is a great role model if you are early in your career and looking to understand how to accelerate the progress of your career
Contact Gabrielle on LinkedIn at linkedin.com/in/gabrielleblackwell
She co-hosts a fabulous Clubhouse room with #Alexine Mudawar every Saturday and makes a fantastic podcast guest.
--
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi