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Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success. I’m always grateful for Reviews and remember to Subscribe
Episodes
Saturday May 01, 2021
Saturday May 01, 2021
We are #ProCustomer. Sales: A Force For Good is a global community committed to raising the bar in sales. We believe every customer deserves to feel safe whenever and however they engage with salespeople. #BuyerSafety is every salesperson's responsibility.
We believe that sales has taken a very wrong turn. Buyers have been educated to distrust salespeople. Selfish selling driven by selfish management, selfish leadership and selfish investors have forgotten that we exist because of the customer, not in spite of the customer. Our job is to help our customers to be successful and deliver the outcomes they want and need.
Salespeople must be reliable, relevant and responsive and focused on their customers' outcomes over their own selfish self-interest.
Listen to this exceptional discussion asking some of the essential questions that need to be asked and answered for us to make #SalesAForceForGood.
Join us if you believe sales is a service profession and you were put on the planet to help others be successful
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Thursday Apr 29, 2021
Thursday Apr 29, 2021
Mark Herbert is a transformational leader and aspiring cult builder. We discuss why FW Taylor, the father of modern industrial management thinking was an agent of Satan. We explore where HR has taken a wrong turn and why it should be the conscience of the organisation. And we dig into why technology has been sold to seduce lazy leadership into thinking it can solve problems, instead of it being an enabler that needs to support great people strategy.
We discuss sales and the wrong turn it took 40 or 50 years ago, the role of sales and salespeople, and how we as seller, managers and leaders must be prepared to be fired every day for doing the right thing.
We delve deep into the different aspects of trust, the crucial responsibility to hire hard so you can manage easy.
Mark pulls no punches. It is a genuine pleasure to chat to him about the good, the bad and the truly ugly aspects of leadership and management, developing CEOs and the next generation of leaders.
Contact Mark via linkedin.com/in/markherbert
Websites-
newparadigmsllc.com (New Paradigms LLC)
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bestthinking.com (Best Thinking)
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Tuesday Apr 27, 2021
Tuesday Apr 27, 2021
Gabrielle Blackwell is back! Gabby is the kind of leader I wish I had had early in my career ... young enough to remember what it is like starting out but so well practiced and having the range that you know you can ask her anything, If she doesn't have the answer she will find the way to help you.
Gabby has been on her own journey as the leader of an SDR team at #Gong. She speaks about her mentors, accountability partnerships, personal strategic alliances and brain trust. She talks about her journey, growing into her role and you quickly realise why she is so special.
Watch out for this future CEO. Track her progress. She is going places and is a great role model if you are early in your career and looking to understand how to accelerate the progress of your career
Contact Gabrielle on LinkedIn at linkedin.com/in/gabrielleblackwell
She co-hosts a fabulous Clubhouse room with #Alexine Mudawar every Saturday and makes a fantastic podcast guest.
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Sunday Apr 25, 2021
Sunday Apr 25, 2021
Jon Selig teaches salespeople how to be on point, funny and memorable. A veteran of IT sales, Jon embarked on a career in stand up comedy. We explore how humour can be used to differentiate you, to break through resistance and improve conversion rates, especially early in the buyer-seller relationship.
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Thursday Apr 22, 2021
Thursday Apr 22, 2021
Michael F Schein and I talk about the power of #hype to raise awareness, attract customers, communicate a powerful message and drive growth. He has written an extremely engaging book, #TheHypeHandbook, that demystifies how brand builders have used hype to get enormous traction with very limited resources delivering breathtaking results in lightening speed.
We explore how demagogues and publicists, businesses and champions of social good all use hype. Michael has distilled the 12 overarching strategies you can harness to build momentum that quickly grows without your involvement.
It is a controversial topic and hype can be used for good or bad. Michael accepts that your intent determines the use you put it to, but in a crowded market with limited resources, overlooking to power of hype is a costly and potentially fatal error to your business. Funny, engaging and witty, Michael brings the subject to life.
Contact Michael via linkedin.com/in/michaelfrancisschein
Website: MicroFameMedia.com (Company Website)Twitter: MichaelSchein1--f you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Tuesday Apr 20, 2021
Tuesday Apr 20, 2021
Paul Ward is a high performance coach. We discuss why coaching is critical, what good coaching looks like and how understanding the personal motivational drivers of individual people allows you to drive personal AND team performance.
If you aren't coaching you do yourself, your team and your business a serious disservice. Claiming you are too busy to coach is paradoxically a byproduct of ... not coaching! Coaching liberates managers and frees up their time, helps eliminate performance and management problems whilst demonstrating to your people how much you value them.
Coaching coupled with #MotivationalMapping identifies flight risks, overcomes the guesswork when trying to uncover the true motivations of your people and allows you to pinpoint how you need to adapt your approach as a manager to get the very best out of everyone on your team.
Website: solacecoaching.com/# (Company Website)Email: paul@solacecoaching.comTwitter: Paul_Ward17--
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
If you believe sales needs a good kick up the arse and is in dire need to a reset, consider joining our global community #SalesAForceForGood #SAFFG. We hold regular events on LinkedIn, Facebook, Clubhouse to take the toughest challenges and find better ways of doing things.
- How do we reframe executive culture to enable sales to put the customer at the heart of everything we do?
- Do we need to rethink what great looks like in sales?
- How do we stop salespeople doing drive by shootings and inflicting bad selling on customers?
- Should compensation reflect customer success instead of transactional targets being met?
- How do we create a culture of sales apprenticeships so new salespeople have a career path they can aspire to?
Sunday Apr 18, 2021
Sunday Apr 18, 2021
Eloise Leeson discusses the power of words. We explore linguistics, language, copy writing and what it takes to be an effective word smith.
Take a moment to visit your own website home page. Read it as a customer would read it. Do you communicate your relevance, your value quickly and powerfully?
Review your last 10 emails to prospects and customers. If you were on the receiving end of your communication, would you get past the first sentence? Make it to the end? Take the desired action you were hoping they would?
Do you write with deliberate intent of offering value to your reader, or do you word vomit poorly considered irrelevancies that might be important to you but have little or no intrinsic value to your customers?
Most business communication is excruciating and ends up in the bin before the intended reader gets past your headline or first paragraph. Have a listen to what Eloise says and take decisive action to improve all your written communication. People's inboxes are cluttered with noisy, selfish drivel. Corporate marketing is unbelievably boring and irrelevant.
Stand out through the quality and value of your written words
Contact Eloise: linkedin.com/in/eloiseleeson
Websites-
olimcomms.com (Company Website)
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clippings.me/eloiseleeson (Portfolio)
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Saturday Apr 17, 2021
Saturday Apr 17, 2021
Aram. Melkoumov has failed, he's succeeded and he's trying again. We discuss the mistakes he's made and seen others make. We explore luck, judgement, hiring well, market fit, securing customers and the good, the bad and the ugly when it comes to investors.
A frank, unfiltered conversation with a serial founder who has one of the healthiest perspectives on people I've come across. He also gives a very insightful tip on founding partners. Smart, incisive and above all, pragmatic.
Aram is CEO and co-Founder of #Crowdlinker. You can contact Aram via LinkedIn at linkedin.com/in/melkoumov
Websites
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crowdlinker.com/ (Company Website)
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melkoumov.com (Blog)
Email:aram@crowdlinker.comTwitter: melkoumov--
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Thursday Apr 15, 2021
Thursday Apr 15, 2021
Cactus Raazi, author of Price joins me to talk about the leverage you can gain by better understanding the power of pricing strategically. His observations about pricing to encourage and reward loyalty are highly relevant in a world that treats customers as if they are an inconvenience.
Your pricing strategy can be a powerful differentiator to help you attract, win and keep customers, but he counsels against racing to the bottom on price because of the commoditising effect it will have.
Price is mainly focused on B2C environments but we discuss the many parallels that can be applied in a B2B context.
Contact Cactus on LinkedIn via linkedin.com/in/cactusraazi
Website: exosfinancial.com (Company Website)
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Tuesday Apr 13, 2021
Tuesday Apr 13, 2021
If you are committed to the ethos of #ProCustomer and #BuyerSafety, you will want to listen to this interview with Taran Hughes. He is the author of #TheConsciousSale. Learn how to harness your state, your intent and your beliefs to best serve your customer and achieve stellar results in your sales.
Contact Taran: linkedin.com/in/taranhughes
Website: theconscioussale.com (Company Website)Email: taran@theconscioussale.comTwitter: iamtaranhughes--If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi