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Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success.
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Episodes
Sunday Apr 18, 2021
Sunday Apr 18, 2021
Eloise Leeson discusses the power of words. We explore linguistics, language, copy writing and what it takes to be an effective word smith.
Take a moment to visit your own website home page. Read it as a customer would read it. Do you communicate your relevance, your value quickly and powerfully?
Review your last 10 emails to prospects and customers. If you were on the receiving end of your communication, would you get past the first sentence? Make it to the end? Take the desired action you were hoping they would?
Do you write with deliberate intent of offering value to your reader, or do you word vomit poorly considered irrelevancies that might be important to you but have little or no intrinsic value to your customers?
Most business communication is excruciating and ends up in the bin before the intended reader gets past your headline or first paragraph. Have a listen to what Eloise says and take decisive action to improve all your written communication. People's inboxes are cluttered with noisy, selfish drivel. Corporate marketing is unbelievably boring and irrelevant.
Stand out through the quality and value of your written words
Contact Eloise: linkedin.com/in/eloiseleeson
Websites-
olimcomms.com (Company Website)
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clippings.me/eloiseleeson (Portfolio)
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Saturday Apr 17, 2021
Saturday Apr 17, 2021
Aram. Melkoumov has failed, he's succeeded and he's trying again. We discuss the mistakes he's made and seen others make. We explore luck, judgement, hiring well, market fit, securing customers and the good, the bad and the ugly when it comes to investors.
A frank, unfiltered conversation with a serial founder who has one of the healthiest perspectives on people I've come across. He also gives a very insightful tip on founding partners. Smart, incisive and above all, pragmatic.
Aram is CEO and co-Founder of #Crowdlinker. You can contact Aram via LinkedIn at linkedin.com/in/melkoumov
Websites
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crowdlinker.com/ (Company Website)
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melkoumov.com (Blog)
Email:aram@crowdlinker.comTwitter: melkoumov--
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Thursday Apr 15, 2021
Thursday Apr 15, 2021
Cactus Raazi, author of Price joins me to talk about the leverage you can gain by better understanding the power of pricing strategically. His observations about pricing to encourage and reward loyalty are highly relevant in a world that treats customers as if they are an inconvenience.
Your pricing strategy can be a powerful differentiator to help you attract, win and keep customers, but he counsels against racing to the bottom on price because of the commoditising effect it will have.
Price is mainly focused on B2C environments but we discuss the many parallels that can be applied in a B2B context.
Contact Cactus on LinkedIn via linkedin.com/in/cactusraazi
Website: exosfinancial.com (Company Website)
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Tuesday Apr 13, 2021
Tuesday Apr 13, 2021
If you are committed to the ethos of #ProCustomer and #BuyerSafety, you will want to listen to this interview with Taran Hughes. He is the author of #TheConsciousSale. Learn how to harness your state, your intent and your beliefs to best serve your customer and achieve stellar results in your sales.
Contact Taran: linkedin.com/in/taranhughes
Website: theconscioussale.com (Company Website)Email: taran@theconscioussale.comTwitter: iamtaranhughes--If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Sunday Apr 11, 2021
Sunday Apr 11, 2021
Komal Shah is on a mission to bring consciousness to education. A successful teacher for many years, she got frustrated when she realised that children were being educated to meet targets and quotas and their learning was failing to equip them to make a positive conscious contribution to their communities and society.
In her new book, "Bringing Consciousness to Education" she explains how to develop curiosity, connection and engagement through heightened awareness, enablement and developing purpose
Not my usual area of conversation but well worth a listen
Contact Komal via linkedin.com/in/consultkomal
Website: https://thekomalshah.com
Pre-Launch Book Campaign: https://igg.me/at/consultkomal
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Thursday Apr 08, 2021
Thursday Apr 08, 2021
Richard Millington has been helping B2B, B2C and not for profit organisations build communities since 2010. We discuss how to get started, how to build a community instead of a following and why it is vital to let go of control.
We explore technology, personnel, the importance of clear boundaries, having good moderation and shared values. A highly practical introduction to one of, if not the fastest growth areas in modern marketing. If you are not considering community as part of your marketing strategy, wake up to the reality that people are always talking behind your back. They may not be saying what you want them to. But you had better learn to listen and act upon what your customers, your detractors and your employees are telling you.
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Tuesday Apr 06, 2021
Tuesday Apr 06, 2021
Allan Tsang, one half of Oblinger & Tsang, and co-founder of The Negotiation Tribe, helps sellers negotiate to achieve satisfying outcomes that both sides are happy to live with for the long term.
Trained by one of my personal heroes in business, Jim Camp, and mentored by Gary Noesner who transformed the way the FBI negotiate to release hostages, Allan brings enormous experience and wisdom to the negotiation process.
"Winning at negotiation is a fallacy. If you win, by default your counterpart loses. Then they'll want to get even", says Allan. A master of incrementally building, rock solid agreements, Allan explains the difference between #story and #narrative, and why understanding the narrative of all parties involved in a negotiation is critical.
We delve deep into negotiation psychology to ensure you recognise when you are in a negotiation and when youa re in a psychological game.
Contact Allan at linkedin.com/in/allantsang
Website: https://oblingertsand.com--If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
If you believe sales needs a good kick up the arse and is in dire need to a reset, consider joining our global community #SalesAForceForGood #SAFFG. We hold regular events on LinkedIn, Facebook, Clubhouse to take the toughest challenges and find better ways of doing things.
- How do we reframe executive culture to enable sales to put the customer at the heart of everything we do?
- Do we need to rethink what great looks like in sales?
- How do we stop salespeople doing drive by shootings and inflicting bad selling on customers?
- Should compensation reflect customer success instead of transactional targets being met?
- How do we create a culture of sales apprenticeships so new salespeople have a career path they can aspire to?
Saturday Apr 03, 2021
Saturday Apr 03, 2021
Sales: A Force For Good is a a global community set up to ensure BUYER SAFETY and put the customer back at the heart of everything we do as salespeople:
1. Make sales the powerhouse of the economy and lead the global recovery.
2. Identify & drive success for customers, partners and sellers.
3. Reward ALL who contribute to that success
4. Raise standards of behaviour, ethics and skill in our profession
5. Build future leaders. Give them the tools & skills to make sales a force for good
6. Make sales an aspirational career choice for future generations
If you want to be a part of the change and have your voice heard, please email marcusATlaughs-lastDOTcom with "SAFFG" in the subject line or DM me on LinkedIn
Friday Apr 02, 2021
Friday Apr 02, 2021
"Plan in a simple way. Prioritise and communicate better so you can deliver anything ... Clarity is the magic wand in high growth organisations", says Andrew Bartlow
Andrew helps scale ups achieve sustainable hypergrowth by focusing their effort and attention on the most effective levers available. His background is deeply rooted in hiring and developing people. Pre-order Andrew's new book Scaling For Success (July 2021, Published by @Columbia Business School Publishing).
We explore the common mistakes founders make:
- Are you the VP of Everything?
- Are you falling into the Know - Willing - Able trap?
- Are you asking "What's next?" and "What's needed to support that?"
- What's realistic?
- Are you letting perfect become the enemy of good?
- Is your plan simple, evolving and revisited frequently?
- Are you brilliant at the basics?
- Are you resisting the temptation to complicate?
- Are you treating people like an investment or a cost?
Pay special attention at 10:24 for a powerful summary
Contact Andrew via LinkedIn at linkedin.com/in/bartlow
Websites
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youtube.com/channel/UCoEmCpREG9LEqN-F_96zzyQ (Portfolio)
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seriesBconsulting.com (Company Website)
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wisegrowth.net (Company Website)
Phone: +1 312-342-4507 (Mobile)Email: andrew.bartlow@seriesbconsulting.com--
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
If you believe sales needs a good kick up the arse and is in dire need to a reset, consider joining our global community #SalesAForceForGood #SAFFG. We hold regular events on LinkedIn, Facebook, Clubhouse to take the toughest challenges and find better ways of doing things.
- How do we reframe executive culture to enable sales to put the customer at the heart of everything we do?
- Do we need to rethink what great looks like in sales?
- How do we stop salespeople doing drive by shootings and inflicting bad selling on customers?
- Should compensation reflect customer success instead of transactional targets being met?
- How do we create a culture of sales apprenticeships so new salespeople have a career path they can aspire to?
Thursday Apr 01, 2021
Thursday Apr 01, 2021
Mark Schaefer is one of the brightest minds in modern marketing. He shares his research on why some people seem to be born with a silver spoon in their mouths and others with similar talent never get off the ground.
He uncovers how you can tap into the compounding effect of #cumulativeadvantage. Mark's latest book, "Cumulative Advantage" shows how an early advantage can be leveraged even if the stars weren't favourabiy aligned at your birth. He shares numerous examples of how you can exploit your gifts, ideas and skills to build momentum.
Watch out for my later interview with Michael F Schein, author of The Hype Handbook, that complements this interview very well.
Contact Mark on linkedin.com/in/markwschaefer
Websites-
businessesGROW.com (Company Website)
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businessesGROW.com/blog (Blog)
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youtu.be/gehWpd4AGyE (Speaking video)
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
If you believe sales needs a good kick up the arse and is in dire need to a reset, consider joining our global community #SalesAForceForGood #SAFFG. We hold regular events on LinkedIn, Facebook, Clubhouse to take the toughest challenges and find better ways of doing things.
- How do we reframe executive culture to enable sales to put the customer at the heart of everything we do?
- Do we need to rethink what great looks like in sales?
- How do we stop salespeople doing drive by shootings and inflicting bad selling on customers?
- Should compensation reflect customer success instead of transactional targets being met?
- How do we create a culture of sales apprenticeships so new salespeople have a career path they can aspire to?