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Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success. I’m always grateful for Reviews and remember to Subscribe
Episodes
Tuesday Feb 23, 2021
Tuesday Feb 23, 2021
Selling is a thinking profession. It's not about techniques and manipulation. Unless you understand people, you are going to find selling a tough occupation.
Moeed Amin is a neuroscientist and practitioner of good behavioural psychology. We get deep into the subject of why people buy, and why they don't. We explore the crimes against customers salespeople perpetrate and their managers encourage which run counter to what actually works in the real world.
An enjoyable listen packed with powerful insights.
Moeed can be contacted on LinkedIn: linkedin.com/in/moeedamin
Website: proverbialdoor.com Twitter: moeedamin--If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Sunday Feb 21, 2021
Sunday Feb 21, 2021
"Never put the financial cart before the building a better future horse", says Gary Mitchell, #TransformationExpert. On this episode of #TheInquisitorPodcast I have #Futurist and #Collaboration expert Professor Eddie Obeng and #Innovation chief for #Helsingborg Patrick Lindqvist.
A lively, rowdy and insightful conversation packed with some uncomfortable home truths about why innovation, change and transformation programmes fail and what you can do to make them successful.
Gary helps leadership and organisations unite around a good strategy, in which it believes, develop the plans for delivery, and gain confidence in the outcomes. He has developed a reliable formula for success for transformation and strategy execution. For over 35 years Gary has lead and fixed some of the most difficult transformation programmes, helping leadership teams communicate strategy in one conversation. He helps them understand what actions you and your leadership team could take to put the building blocks for success in place, or to resolve painful strategy execution or transformation issues.
Eddie is a pioneer in accelerated collaboration to drive lasting change and ensure adoption. What others are just now exploring, Eddie has been doing for the past 19 years. He works with diverse, globally distributed teams and enables them to get important work done in a fraction of the time by removing constraints, ego and location barriers. He shares his fantastic MetaMorph(TM) model to help you understand what makes change work.
Patrick is joint chief advisor to The City of Helsingborg. Their leaders' goal is to become one of Europe's most innovative cities by 2022. Patrick and his co-chief, Lisa Olsson are helping the city to establish new forms of city governance to foster innovation in the short and long term. They coach and advise the leaders and Management teams of the city in their adoption of new organisational concepts and establishing a culture that encourages innovation. Their one explicit goal is to identify opportunities in the space between and behind the existing structures of the formal organisation.
Contact Gary:linkedin.com/in/garymitchellgmc
Websites
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gary-mitchell.com/blog (Blog)
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gary-mitchell.com (Company Website)
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hqi-connect.com (Company Website)
Phone: +44 7939 587 532 (Mobile)Email: gary@gary-mitchell.comTwitter: Gary_Mitch
Contact Eddie: linkedin.com/in/prof-eddie-obeng
Websites
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PentacleTheVBS.com (Company Website)
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pentaclenewworldtimes.blogspot.com/ (Pentacle: New World Times Blog)
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imagineafish.blogspot.com/ (Blog)
Email: eddie_obeng@pentaclethevbs.comTwitter
Contact Patrick: linkedin.com/in/patricklindqvist
Website
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youtube.com/watch?v=rHF4hARZn38&feature=youtu.be (Talk on Change)
Email: patrick.lindqvist@gmail.comTwitter: patlindqvist--
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Thursday Feb 18, 2021
Thursday Feb 18, 2021
Mat Sweezey says, "Using new technology with old thinking is worse than useless". The context changed in 2009 with the arrival of the internet in mainstream business. The problem is many marketing departments, CFOs and sales leaders are trying to apply old paradigms to new ways buyers are buying.
Mat's excellent book #TheContextMarketingRevolution is one of the top 3 marketing books available today in my opinion. When you consider the changes that are afoot with the pressure around personal data, and the already massive waste that interruptive and stalker digital advertising represent ($265,000,000,000 is wasted every year on digital ads that secure 0 or 1 click).
This episode is brimming with vital and valuable insights you can apply to develop conversations with your customers and prospects, and build a community around your brand. Powerful stuff and worth bringing a notepad and pen to the party.
Mat is a futurist and researcher who works at Salesforce. His study with Karen Mangia, #ExperienceTheShift outlines a number of critical trends that you risk putting your business in peril if you continue to ignore them. (You can listen to that interview here: https://marcuscauchi.podbean.com/e/customers-buy-outcomes-not-products-or-services/ and if you'd like a copy of that research email me marcus@laughs-last.com with "Experience the Shift Research" in the subject line)
Contact Mat via LinkedIn - https://www.linkedin.com/in/mathewsweezey/
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Tuesday Feb 16, 2021
Tuesday Feb 16, 2021
"Never assume you are in relationship with someone", says Barnaby Wynter, author of #TheBrandBucket. "The power base has shifted to the buyer", he continues since the advent of the internet and the smart phone. 88% of buying journeys start online in consumer sales, but that is being mirrored in B2B.
The Brand Bucket process:
- Raise awareness
- Image match
- Define your value to them
- Give them a test drive and make the experience amazing
- Elicit a response
- Earn loyalty
The vast majority of the value in your business is intrinsically tied to looking after your paying prospects (Barnaby says talking about them as customers makes companies complacent, and I agree)
Contact Barnaby via LinkedIn - linkedin.com/in/barnabywynter
Websites-
thebrandbucketcompany.com (Company Website)
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barnabywynter.com (Personal Website)
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Thursday Feb 11, 2021
Thursday Feb 11, 2021
David Perry has sold #enterprisesolutions for major corporations including Adobe, Amazon, Google and IBM. He is the author of #GameOfSales. We discuss the truths and myths about winning complex deals with major #enterprisecustomers.
A seasoned sales veteran, Dave has picked up a lot of scar tissue, earned a few stripes and has condensed 20 years experience into his book. Well worth a read and very practical.
We dig around the enterprise selling world, navigating the internal battles which are often harder than those you find in clients and prospects businesses. We explore how to foster discretionary effort, navigate politics and get senior management to play their part to grease the wheels.
Dave can be contacted on linkedin.com/in/david-perry-178969
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Tuesday Feb 09, 2021
Tuesday Feb 09, 2021
Workplace stress is the 5th highest cause of death globally. Mental health is a hot topic in the world of sales and selling, but many are blithely ignoring it, brushing it under the carpet or paying lip service to it. Chris Hatfield, CEO of Sales Pyche, believes it is too important to ignore. I agree.
We discuss the causes, effects and solutions to mental health problems in our great profession of sales. We explore it at producer and manager levels and discuss the challenges it creates in businesses.
If you are concerned about your own or the mental health of your people, Chris can be contacted via linkedin.com/in/chrishatfieldsalespsyche
Phone: 07807199696 (Mobile)Email: chris.hatfield@salespsyche.co.uk--.To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click herehttps://linkre.ee/marcuscauchi
Sunday Feb 07, 2021
Sunday Feb 07, 2021
Alex Moscow helps you tell captivating stories that make your customer the hero. He takes your genius as a business, and brings it to life through the experience and outcomes you deliver to your clients.
We explore why stories are so powerful, what makes them work and what makes so much corporate communication fall flat. Packed with usable insights, this episode will open your eyes to the power and possibilities of great business storytelling.
Alex can be contacted via linkedin.com/in/alexmoscow
Website: 9mmpr.com (9MM Public Relations Ltd)Phone: 07967 604 652 (Mobile)Email: alex@9mmpr.com--To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Thursday Feb 04, 2021
Thursday Feb 04, 2021
Gary Mitchell transforms companies, government departments and complex organisations. In 25 years he's never had one of his complex change projects fail. Not one. Zero. Nul. Nada.
Why?
Because he starts with the story. He makes sure the right people are leading each element of the progamme. By following principles learned in the crucible of complex transformations, he eliminates the risk of technology deployments, preparing business for the future.
We discuss what strategy is and what it isn't. We explore why it's so important to focus on the 5 top things that will get the organisation 80% of where they want to get to quickly, building plausibility within the enterprise so everyone gets behind the outcomes or leaves. It isn't exactly pretty but it is effective, and leaves them with the internal capability to handle future challenges.
If you ever thought strategy was dull, buckle up. I think I met my match in this episode. We had so much fun picking apart each element, digging into the grimy parts. You are guaranteed to learn bucket loads from this discussion.
If you have a tough challenge and you don't know where to start, contact Gary. He is a breath of fresh air. No fluff. No artifice. Shoots straight fromt he hip and gets the job done.
You can get hold of him a linkedin.com/in/garymitchellgmc
Websites-
gary-mitchell.com/blog (Blog)
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gary-mitchell.com (Company Website)
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hqi-connect.com (Company Website)
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Tuesday Feb 02, 2021
Tuesday Feb 02, 2021
Warren Zenna is founder of the #CROCollective. He trains, develops and helps hire #ChiefRevenueOfficers #CROs. A good CRO can make your business. The wrong one can kill it.
Hire in haste, repent at leisure! CROs should be a founder or CEOs closest ally. They bring your vision to life, building and aligning your marketing, sales and customer success operations to deliver your customers' outcomes. It's a tough role, and is so much more than a VP of Sales.
If you are a new CRO or aspire to become one, this is a must listen. If you are planning to hire one or they're not delivering what you expected, also listen and bring a pen and notepad to the party.
Contact Warren about #TheCROCollective or to have a chat about he can help you advance your career or performance as a a #CRO via linkedin.com/in/warrenz
Websites-
zennaconsulting.com (Company Website)
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thecrocollective.com (Company Website)
If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Sunday Jan 31, 2021
Sunday Jan 31, 2021
Simon Bowen is one of top 3 freshest thinkers in modern selling today. His simple mental models enable you to communicate the most complex ideas in minutes to an audience who can then take your message and sell them internally on your behalf.
I'm one of Simon's students and cannot begin to tell you how positive the impact working with him is having on my own selling. If you can draw lines, circles, triangles and squares you have all the drawing ability you need to start on this powerful approach to communicating memorably and effectively.
Don't be fooled by the simplicity. To distil your message in such a way that you can explain your genius in a few minutes takes a huge amount of deep thinking, refinement and effort, but the outcome is worth the sweat and tears.
Imagine being able to take a new salesperson and have them able to communicate your message effectively in days. Picture eliminating weeks of product knowledge training and having your salespeople able to engage C-suite executives in meaningful conversations days after starting a new job on your team.
Simon helps you cut through the noise and technique, the manipulation and trying to convince people what makes you different. And best of all, everyone you shows these models to is able to replicate their essence and communicate what you want them to internally.
Sheer bloody genius!
Contact Simon at linkedin.com/in/simonbowen1
Website: modelsmethod.com (Consulting & Mentoring)Phone: +61 1300 785 464 (Work)Email: simon@modelsmethod.com--.To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi