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Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success. I’m always grateful for Reviews and remember to Subscribe
Episodes
Wednesday May 29, 2019
Wednesday May 29, 2019
An oft overlooked truth of partner/channel management is that you are dealing with people. People do things for their reasons, not your reasons. Channel partners are in business for their reasons, not your reasons. They don't lie awake at night, excited, thinking about selling your product. Perhaps they should, but what you NOT doing that makes them see you as a commodity, an interruption?
In a very lively debate with #OlivierChoron the best practices and mistakes being made by vendors looking to scale their channel we explore the impact of good and bad use of PRM (Partner Relationship Management), niching, targeted channel marketing, expectation management, segmentation and differentiation.
Olivier says that "Channel sales is a sales role with a massive coordination hat on." And he's right. We discuss the qualities and competencies needed to be an ultra successful channel manager and channel chief. These roles are closer to a general manager and a chief executive than they are to a sales manager or VP of sales.
We discuss the dangers of using partner personas - one size fits all - to categorise partners into sales, technical, marketing. We investigate the danger of these assumptions and how it damages your relationships and the performance of your partners
We explore what it takes to create good conditions for genuine partner engagement - Where do you start to establish a true partnership? How do you maximise your return on investment in every partnership, in every individual within every partner? How are you adapting as your partner evolves? How do you help them sell, implement and scale your partners?
A crucial mistake many vendors make is their failure to communicate in a meaningful, personalised and targeted manner. The cost in a large vendor can be prohibitive but this offers scale ups in the £3-50 million turnover range an opportunity to differentiate and build their special forces unit of partners.
Communicating effectively as your channel grows beyond a manageable level is tough. It's easy to fall into the comfort trap of communicating using the wrong media, the wrong language, delivering generic messages to make your life easy and keep your costs down, missing the mark for the majority of their partners. And this is a key weakness in the strength of larger vendors you could be exploiting
Failing to understand how to prioritise high versus low touch partners also means that you have fallen into the one size fits all camp. Don't make this mistake and your most productive partners will engage, feel valued and understood and produce hyper-profits helping you to scale fast without losing control
Large vendors have a hangover because of where sales and business leadership traditionally comes from. The smartest scale up vendors are going to have their channel chief on their board along with their VP of Customer Success/ Customer Experience because both these roles will drive growth and profitability
If you want to get hold of Olivier you can connect on LinkedIn at https://www.linkedin.com/in/olivierchoron/
If you want a copy of "Making Channel Sales Work", you can buy it on Kindle on Amazon https://www.amazon.co.uk/MAKING-CHANNEL-SALES-WORK-World-Class-ebook/dp/B07FDHMRH2/ref=sr_1_1?keywords=making+channel+sales&qid=1559125877&s=gateway&sr=8-1
For a paperback copy email suzanne@laughs-last.com with "MCSW" in the subject line. Please provide your postal address and company details so we can invoice you correctly
To be a guest on my podcast, email marcus@laughs-last.com with "Inquisitor Guest" and we can discuss the possible subject matter of our conversation
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If you are the owner or CEO of a technology company in the £10m-50m revenue range, and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Wednesday May 22, 2019
Wednesday May 22, 2019
#MikeAdams is best-selling author of "7 Stories Every Salesperson Must Tell". Mike has gone from zero to hero in 4 completely new vertical markets selling both complex and commoditised products and services internationally using the power of 7 stories.
Human beings can't tear away their attention from a good story and Mike explains why and how to craft a good business story for the 7 key functions:
- Personal
- Key Staff
- Company
- Insight
- Success
- Values
- Teaching
He coaches me through the process of developing my own customer success story to demonstrate how to build a powerful story for yourself. Experience has taught me that good stories help salespeople shortcut the need to demonstrate products or services, do presentations, write proposals by helping their prospects take care of their concerns in their own imaginations.
Sandler Rule:
- "The best presentation you ever do, your prospect will never see"
A good story helps the listener see and experience themselves in the role of the key characters with the salesperson as their guide. When that happens, the story becomes their own data and prospects never argue with their own data. By helping your prospect experience owning or using your products and services in their imagination, you help them feel as if they are already your customer, you inoculate them against making the mistakes or creating the conditions for stalls and objections, internal resistance or approaching the internal sale badly that can cause a deal to die on the vine. Stories position you as an expert, rehearse your sponsors on how to navigate their own organisation, help you neutralise resistance and turn adversaries into allies.
Have a listen. See how you can develop your own stories whether for your direct sales team, your customer success team, or your channel.
Mike's book, 7 Stories Every Salesperson Must Tell, is available on Amazon and Audible
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Tuesday May 21, 2019
Tuesday May 21, 2019
#KieranKrohn was named the world's best #channelmanager at #Hubspot. Now to do that in Hubspot means you have to be very special because they have a very powerful and effective #channelsalesprogram.
Kieran is 31 and has only been in sales for 7 years, so his achievement is remarkable. It was humbling to learn how he works in genuine partnership with his channel. Would it surprise you to learn that he spends 75% of his time every day coaching partners 1-to-1 and some group coaching 25% in direct prospecting activity? He shared his habits around mind-body-spirit that help him stay sharp, his #growthmindset, his cadence of mutual #accountability that he has with his #channelpartners.
He explains the critical importance of understanding his partners' C-suite and salespeople's business, their personal ambitions and growth objectives for their business, their exit strategy, their challenges and adding value to their business. Focusing on them and their business means he outsells all the others in a vital and competitive sales environment. He helps them understand the sales process that helps them make money by partnering with Hubspot and specifically, by partnering with Kieran. He has become a trusted advisor despite his youth because he has so much exposure to the various business problems, challenges, best practices and opportunities he has to deal with to do his job well. His partners trust and respect his contribution because he cares and keeps his promises. He puts their interests above his own and understands the true nature of service
Kieran has such a healthy attitude towards failure, taking action, taking personal responsibility, it lifted my day. He demonstrates commitment, vulnerability and empathy. He is nurturing but tough when it comes to prioritising how he uses his time and with whom, what he expects and what is expected of him, and doesn't shy away from difficult conversations
Seriously good interview with a talented young man who star is rising. I predict he will go far and his impact will be great.
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Thursday May 16, 2019
Thursday May 16, 2019
#HilmonSorey, co-Founder of #ClozeLoop, co-developer of #TriangleSelling and co-author of #TheSalesEnablementPlayBook,#SalesPlaybooks: The Builder's Toolkit, #SalesDevelopment chats to me about his experience working with series- A, B, C and D technology scale ups and the horrific acts of idiocy and self-sabotage he's seen repeated that are wasting growth opportunities.
Learn from the depressingly deep scar-tissue Hilmon and I have earned over the past 3 decades, serving scale up founders and CEOs, building their teams, helping them achieve exits to cash out like bandits or to crash and burn into anonymity and poverty.
Learn from the mistakes we have seen countless founders make with poor planning, failure to implement a joined up marketing, business development, sales, account management, customer success, customer service experience. Bringing costly business in through the front door, only to let it out the back door is STUPID but some many companies focus on new business and don't focus on retention.
We've seen founders and investors focus on new business and land grabbing new customers instead of building their business on the principle that they're in business to make a profit and then scratch their heads when things go tits up. Sure there's a well trodden model that says you can do that but it creates bubbles and is onanistic and short sighted.
We've heard founders who said "If only we could kick sales into touch and focus on product development. then we could create a great product and people would come knocking at our door in their droves!" Bulls**t!
We have seen some really crazy things go on with channel partners - some suffer from premature channelisation, and others come too late to the channel (no groaning at the innuendo please)
Hilmon and I pull no punches. We slag off the parasites sucking the lifeblood around scale ups. He's much nicer about them than I am but I know he feels the same level of abhorrence I do towards the bad recruitment practices and bad recruitment practitioners.
A fun, lively interview and I am very much looking forward to interviewing him again on some more contentious subjects.
Please like, comment and share this podcast.
If you want to get hold of Hilmon on LinkedIn ... https://www.linkedin.com/in/hilmonsorey/
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Wednesday May 15, 2019
Wednesday May 15, 2019
The tastiest plate of food, that looks like dog food isn't nearly as appealing as one that is presented well. The same applies to video for business.Get it wrong and the effect is ruined. Get it right and great things happen
#EvelyneBrink coaches CXO's and professionals who want to use video to build their business, raise their profile and establish a strong personal brand. If you need to convince an audience, promote your products or services or become known as an expert in your field, video is a fantastic medium.
Unfortunately, most videos produced by well intentioned but unskilled practitioners are excruciating to watch. The result. Dwell time of a few seconds, objective missed, time and money wasted.
Evelyne is an actress, comedienne, internationally renowned Madonna impersonator, coach and all bon viveur. She shares 16 easy to apply tips that can turn your video nightmares into 24 hour a day sales engines that attract the right people, engage prospects in dialogue and build your reputation as the go to expert in your niche.
Evelyne has been my coach for the past couple of months and the difference in my video quality is obvious. I always had decent content but the production values left something to be desired. Take a look at my latest series of videos on blindspots in your business.
You can find Evelyne on https://www.linkedin.com/in/evelynebrink/ and via her website https://brinkcoaching.com/
And if you were around in the 80's here's a nostalgic trip down memory lane https://www.youtube.com/watch?v=OsVplKh434g with Evelyne as Europe's number 1 Madonna impersonator
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Saturday May 11, 2019
Saturday May 11, 2019
"The customer is not always right but when they wrong, it's often our fault" - Amy Woodall
In this interview Amy shines a glaring light on the idiocy of traditional sales and marketing culture. Looking after your customers is the cheapest way of growing your profits. It can cost 6-25 times more to win new customers than to keep them.
Amy teaches companies why putting the customer at the heart of everything they do, paying real service, not lip service, to customer experience is the best investment you can make in your business.
We discuss how to hire great customer service and customer experience representatives who retain and grow your loyal customers and remain loyal themselves. And we identify the biggest red flag to help you prevent making bad CX hires who will cause you loses and lose you clients.
Companies that focus on getting business in through the front door and let it out of the back door are focused on the wrong end of the problem. It makes no sense to invest a lot of money attracting prospects, investing time, money and resources selling to them, and once they're customers only to treat them as less important than new business. Absolutely crazy, crazy, crazy!
46 minutes of pure gold
https://www.linkedin.com/in/amywoodall/
https://www.youtube.com/watch?v=XdLl6BWVZ3Y
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Wednesday May 01, 2019
Wednesday May 01, 2019
#TimRoberts is one of my role models. He is a deeply valued friend and an inspiration to me and many in our network. He was recognised in March 2019 by all of the #SandlerFranchise owners when he was voted the #DavidHSandlerAward winner for his contribution to our community.
Tim and I discuss selling with honour. What is sacred to Tim? Trust, honour, integrity are his guiding principles. He explores the guiding principles that have helped him become a giant in his market and in the #SandlerNetwork.
We explore the meaning and realities of #service and #contribution. These are not tree hugger speak for rolling over and being the whipping boy for your customers or being run ragged in servitude. They take courage and vulnerability. They require you to have a "no hostage" policy & culture, no judgement, a growth mindset.
Tim's core values are based in trust & justice. He is the keeper of the Sandler brand. His approach to selling is refreshingly judgement free. What makes him stand apart from this competitors and his peers is his willingness to lose his self, subordinating his ego to the service of others. Time explains how to build trust, encourage transparency and discover the truth.
Tim's wife Katie contracted with Tim, "No plan B" when he first bought their franchise. He explains what it means to be vulnerable, accountable and authentic, raising the bar - say what you do and do what say.
Tim explains why a problem/hurt is a gift. Reframing problems as a temporary challenge means you can overcome them, but continuing to perceive it as a problem makes them a burden.
This interview is a keeper and one you will want to listen to several times.
Please share this interview with the people who lead your business, with your clients, with your suppliers and with your partners. I welcome your comments.
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Tuesday Apr 30, 2019
Tuesday Apr 30, 2019
#FraserHay is the most accomplished marketer I have ever met. He approaches marketing as a science, he is utterly obsessed with testing and measuring what works, what doesn't and why not? He is prolific, methodical and effective.
Fraser is founder of the Grow You Business Club, best selling author of 20+ books. He lives 14 miles past the back of beyond in Scotland and wins clients globally without ever leaving his house. I've worked with Fraser over the past 13 years to develop his sales process and he has integrated sales and marketing into a continuous, fully integrated process which will take your breath away
He shares dozens of tips and tricks that help you generate traffic, backlinks, exposure and automate leads, to self-disqualify non-prospects and create opportunities that convert into cash.
https://www.gybtv.net/grow-your-business-school-2019/
https://www.youtube.com/watch?v=Z05B5g_zCf0
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Monday Apr 29, 2019
Monday Apr 29, 2019
YAWN! Who the hell wants to listen to an hour of some Canadian trainer going on about planning and systems?
If you're wise, you will. #AndrewWall routinely helps his clients achieve triple digit growth in a manageable and controlled manner. He retains and grows his clients, generates an insane volume of referrals by practicing what he preaches.
Andrew is a #sales and #salesmanagement veteran with 30+ years experience, the last 12 with Sandler, Milton, Ontario. Andrew is known for his rigorous planning and execution based on systems. His clients achieve significantly higher growth than standard thanks to the up front effort he encourages them to make in identifying their #values, #mission and #planning. He has systems for everything. These systems help his clients control their growth, know well in advance if there is a problem and prevent those problems from happening.
We discuss designing your future business, building a roadmap to get there from where you are now, recruiting the right people, setting them up for success, measurement & accountability, and enhanced decision making. This interview if jam packed with usable insights and practical advice that you can apply to your business now.
We mentioned 2 podcasts:
1. Your Credibility Comes From The Questions You Ask
2. What is the #1 Mistake Every Bad Sales Manager Makes?
If you are based near Milton, Ontario and want to get in touch with Andrew you can find him through his LinkedIn profile or via his website. His clients will tell you how he's helped them grow between 100-600%!
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Friday Apr 26, 2019
Friday Apr 26, 2019
#GeorgeDziedzic spent his career in the channel, building Intergraph into a channel powerhouse. He founded and ran #FosterMcCallum helping start ups to the likes of #Cisco and #IBM build their channels by partnering with & onboarding the #rightpartners. Building on good decisions early in the relationship, George helped his client develop an ecosystem that serves both vendor and partners
We focus on the ultimate objectives of growth, profitability, risk minimisation, speed-to-market and rapidly building critical mass
We explore each phase of the lifecycle of a partner network, from conception and recruitment, to management and restructuring, as well as providing partner and partner manager training
We discuss sales, accountability, codeveloping solutions, coopetition, partner with partner collaborations
This interview is packed with valuable insights and advice for anyone considering developing a channel or wanting to work out why their channel isn't working and wanting to revitalise it
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi