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Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success. I’m always grateful for Reviews and remember to Subscribe
Episodes
Wednesday May 01, 2019
Wednesday May 01, 2019
#TimRoberts is one of my role models. He is a deeply valued friend and an inspiration to me and many in our network. He was recognised in March 2019 by all of the #SandlerFranchise owners when he was voted the #DavidHSandlerAward winner for his contribution to our community.
Tim and I discuss selling with honour. What is sacred to Tim? Trust, honour, integrity are his guiding principles. He explores the guiding principles that have helped him become a giant in his market and in the #SandlerNetwork.
We explore the meaning and realities of #service and #contribution. These are not tree hugger speak for rolling over and being the whipping boy for your customers or being run ragged in servitude. They take courage and vulnerability. They require you to have a "no hostage" policy & culture, no judgement, a growth mindset.
Tim's core values are based in trust & justice. He is the keeper of the Sandler brand. His approach to selling is refreshingly judgement free. What makes him stand apart from this competitors and his peers is his willingness to lose his self, subordinating his ego to the service of others. Time explains how to build trust, encourage transparency and discover the truth.
Tim's wife Katie contracted with Tim, "No plan B" when he first bought their franchise. He explains what it means to be vulnerable, accountable and authentic, raising the bar - say what you do and do what say.
Tim explains why a problem/hurt is a gift. Reframing problems as a temporary challenge means you can overcome them, but continuing to perceive it as a problem makes them a burden.
This interview is a keeper and one you will want to listen to several times.
Please share this interview with the people who lead your business, with your clients, with your suppliers and with your partners. I welcome your comments.
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Tuesday Apr 30, 2019
Tuesday Apr 30, 2019
#FraserHay is the most accomplished marketer I have ever met. He approaches marketing as a science, he is utterly obsessed with testing and measuring what works, what doesn't and why not? He is prolific, methodical and effective.
Fraser is founder of the Grow You Business Club, best selling author of 20+ books. He lives 14 miles past the back of beyond in Scotland and wins clients globally without ever leaving his house. I've worked with Fraser over the past 13 years to develop his sales process and he has integrated sales and marketing into a continuous, fully integrated process which will take your breath away
He shares dozens of tips and tricks that help you generate traffic, backlinks, exposure and automate leads, to self-disqualify non-prospects and create opportunities that convert into cash.
https://www.gybtv.net/grow-your-business-school-2019/
https://www.youtube.com/watch?v=Z05B5g_zCf0
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Monday Apr 29, 2019
Monday Apr 29, 2019
YAWN! Who the hell wants to listen to an hour of some Canadian trainer going on about planning and systems?
If you're wise, you will. #AndrewWall routinely helps his clients achieve triple digit growth in a manageable and controlled manner. He retains and grows his clients, generates an insane volume of referrals by practicing what he preaches.
Andrew is a #sales and #salesmanagement veteran with 30+ years experience, the last 12 with Sandler, Milton, Ontario. Andrew is known for his rigorous planning and execution based on systems. His clients achieve significantly higher growth than standard thanks to the up front effort he encourages them to make in identifying their #values, #mission and #planning. He has systems for everything. These systems help his clients control their growth, know well in advance if there is a problem and prevent those problems from happening.
We discuss designing your future business, building a roadmap to get there from where you are now, recruiting the right people, setting them up for success, measurement & accountability, and enhanced decision making. This interview if jam packed with usable insights and practical advice that you can apply to your business now.
We mentioned 2 podcasts:
1. Your Credibility Comes From The Questions You Ask
2. What is the #1 Mistake Every Bad Sales Manager Makes?
If you are based near Milton, Ontario and want to get in touch with Andrew you can find him through his LinkedIn profile or via his website. His clients will tell you how he's helped them grow between 100-600%!
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Friday Apr 26, 2019
Friday Apr 26, 2019
#GeorgeDziedzic spent his career in the channel, building Intergraph into a channel powerhouse. He founded and ran #FosterMcCallum helping start ups to the likes of #Cisco and #IBM build their channels by partnering with & onboarding the #rightpartners. Building on good decisions early in the relationship, George helped his client develop an ecosystem that serves both vendor and partners
We focus on the ultimate objectives of growth, profitability, risk minimisation, speed-to-market and rapidly building critical mass
We explore each phase of the lifecycle of a partner network, from conception and recruitment, to management and restructuring, as well as providing partner and partner manager training
We discuss sales, accountability, codeveloping solutions, coopetition, partner with partner collaborations
This interview is packed with valuable insights and advice for anyone considering developing a channel or wanting to work out why their channel isn't working and wanting to revitalise it
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Wednesday Apr 24, 2019
Wednesday Apr 24, 2019
You can tell people to go to Hell and if you tell them in the right way they'll say "That sounds like a nice place at this time of year"
How do you define someone as a "difficult person"? How does your perception affect your judgement of a person who is upset or picking a fight with you?
In this interview, Amy Woodall, EVP at hashtag#SandlerTrustpointe discusses practical, real world tactics you can use every day to neutralise hostile situations, achieving agreement & commitment, even without having consensus.
She teaches you to take control of difficult situations, achieve a satisfactory outcome & retain customers even when they are angry or threatening to leave for a competitor We explore the psychology behind conflict & your reaction to it. She offers tips & tactics on dealing with your own feelings when confronting a difficult person so you stay calm & in control.
We discuss why people get upset, the psychology beneath their behaviour & how you can overcome your own triggers & harmful scripting We explore how you can raise the quality of customer complaint management to drive sales & customer retention
Amy recommended the book "A Complaint is a Gift" by Janelle Barlow
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Friday Apr 19, 2019
Friday Apr 19, 2019
#BillBartlett is #bestsellingauthor of #TheSalesCoachsPlaybook - unleashing the performance code and #DavidHSandler #AwardWinner
I had the privilege of interviewing Bill Bartlett about #salescoachingbestpractice. We explore the 7 step Sandler coaching process, 3 power of the 3 P's (permission, potency and protection)discuss in detail:
- #Hiring
- #Onboarding
- #IndividualPerformanceDevelopment
- #KPI's
- #Skills
- #Behaviour #Behavior
- #Technique
- #Motivation
- #Attitude
- #Headtrash #LimitingBeliefs #Scripting
- #Identity
- #TransactionalAnalysis
- #Goals #GoalSetting
- #180DegreeThinking
Bonus material on #ChannelDevelopment #ChannelManagement #ChannelAlignment
Bill's book is available on Amazon, Audible and via the Sandler shop (links in first comment)
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Thursday Apr 18, 2019
Thursday Apr 18, 2019
#Firewalker, #glasswalker, #influencer and #coach, @LottieMooreHere chats to me about the myths and facts around motivation and mindset
A lot of crap is bandied around about motivation. The fact is, real motivation is intrinsic (i.e. internally generated) and cannot be imposed, beaten into someone, bribed, bullied or cajoled. At best you will achieve a short term uplift in behaviour or performance but it WILL NOT sustain. People do stuff for their reasons not your reasons. And for true motivation to sustain, the individual must feel like they are in control, 100% control, of their piece of the puzzle.
If either component is missing, you're deluding yourself into believing your own onanistic rhetoric.
Lottie Moore of #MindsetMetaphors and I discuss #motivation and #mindset, how to uncover them, how to get teams working towards common purpose. We delve into the realms of #headtrash and #limitingbeliefs which we all suffer from to a greater or lesser extent. We explore the power of #mindfulness to help calm stressful situations that can lead to #amygdalahijack and loss of #control
Lottie is expert in facilitating #firewalks and #glasswalks to build #teamcohesion and #collaboration
You can contact Lottie on 0333 772 9692 or via her website on mindsetmetaphors.com
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Monday Apr 15, 2019
Monday Apr 15, 2019
#RianLanigan is a feckless Millennial from #Ratoath in #Ireland who doesn't understand that the path to success is paved with years of hard work. Nor does he understand that you need a bit of grey hair or a massively receding hairline to be taken seriously in corporate boardrooms.
Which is why the fact that he has a rapidly growing international client base is even more galling and perplexing. Rian is a next generation digital marketer.He understands that to grow big you have to aim small. He operates in a very tight niche in which he is rapidly becoming the dominant force. He combines well considered strategy with simple but sublime tactical marketing that help his clients achieve triple digit growth at negligible additional cost.
In this interview we discuss 10 practical tips to explode your marketing's performance. Each tip is clearly explained, examples given and the tactics you need to apply them, shared.
- How to grab and keep attention
- Nobody likes to be told what to do
- What's the point of sending it if they don't open it?
- How to go viral
- Avoid SNAFUs
- The slingshot effect
- You bring the audience and I'll bring the candy
- Skinning the cat
- Emerson's law of compensation
- Prepare your day
He's helped one client grow their audience from a couple of hundred to 600,000 in 24 months. He's filled events that have earned his clients a 25,000% ROI in 6 weeks or less. He's secured the corporate digital marketing contract for a $250,000,000 global business. He turns flat business into self-funding growth business.
Listen to what he has to say. Put his suggestions into practice. Report back in 30 days what impact he's had on your business. I challenge you NOT to make money off the back of this podcast.
If you want a free chapter of his forthcoming book email mcauchi(at)sandler(dot)com
If you want my mindmap of this conversation type "Go Nuclear" in the comments
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Would you like to be a guest on my show? If you have something of interest to say for an audience of ambitious owners who want to grow at speed without losing control, relating to sales, sales enablement, management, sales recruitment, growing a business or building a profitable, sustainable channel then email me.
If there is someone you'd like me to interview, drop me a line with their details
#marketing #freemarketing #nocostmarketing #marketingthatworks #acceleratemymarketing #leadgeneration #goingviral #marketingROI
Friday Apr 12, 2019
Friday Apr 12, 2019
How skinning the cat can 6x your revenues!
This is 1 of 10 tips #RianLanigan gives on my next podcast to help you increase your revenues by 600% or more. 2 minutes and 26 seconds of pure gold
Millennials are lazy, entitled, have a short attention span and expect the Earth. Rian Lanigan proves that is utter bullshit.
Fresh faced and depressingly young he may be, but the man knows more about street-fighter marketing than almost anyone I have met in the past 32 years. A relentless tester of his theories, he distils 2 years of concentrated effort into 10 practical tips even old fuddy-duddy baby-boomers can apply for immediate profit. Yes, even you!
Simple, practical and tested in the real world. He's helped one client grow his audience from a couple of hundred to 600,000 in 2 years. He routinely secures 65% open rates on email campaigns. Another client of Rian's won 2 new 5-digit clients by leveraging her competitor's network!
Rian Lanigan turns your marketing nuclear!
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Wednesday Mar 20, 2019
Wednesday Mar 20, 2019
The Evil Bald Genius, #JonMcCulloch, is a brick and mortar marketer whose opinions are frank, forthright and pointed. Don't listen if you are easily offended. He is on a mission to #SaveTheHighStreet.
We discuss why brick and mortar marketers generally aren't very good at marketing and why they are leaving s***loads of money on the table, why they struggle to differentiate and why they are letting their market disappear from under them through lack of imagination and not doing even the basics of marketing.
There is a little swearing so again, if you're offended by this, don't listen or if you do, please wrote in the comments to complain so I can tell you "I told you so".
He is on the spectrum which gives him a refreshing honesty. He's not in business to pander to your whims or spare your feelings but to put cash in your bank account.
Enjoy!
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If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi