Page 6 | TheInquisitor Podcast with Marcus Cauchi

Episodes

Monday Jul 31, 2023

Master the Art of Future-Proof Marketing with Mark Schaefer: Unleash Your Supercharged Success!

Monday Jul 31, 2023

Mark Schaefer, marketing strategist, keynote speaker, university educator, and bestselling author of "Marketing Rebellion," "KNOWN," "Cumulative Advantage" and his latest book, "Belonging to the Brand." We discuss community, how to build it, how to get out of the way, the temptations to avoid if you want your community to flourish.

🔥 Are you ready to revolutionise your marketing game and soar above your competitors?

💡 Uncover the power of personal branding as Mark shares the untold secrets to crafting an unshakable reputation that opens doors and boosts your career like never before.

💪 Embrace the disruptive potential of building thriving communities and interconnected ecosystems. Unleash the force of your collective strength to dominate your target market with unparalleled authority.

⚡️ Mark and Marcus shatter the illusion of being just another source of information. Instead, they empower you to deliver bold insights that command attention, admiration, and unyielding loyalty.

🌐 Navigate the dynamic world of marketing with confidence. Embrace change, adapt to shifting trends, and seize new opportunities to future-proof your business against any challenge.

🚀 Are you prepared to embrace the future and conquer your industry? Tune in and unleash your marketing superpowers with Mark Schaefer!

💥 How will you wield these cutting-edge strategies to jump your business to new heights? Be unstoppable in the ever-evolving marketing landscape

Contact Mark via linkedin.com/in/markwschaefer

https://calendly.com/marcuscauchi

Thursday Jul 27, 2023

Women Business Owners, preparing your business for growth and exit with Patty Block

Thursday Jul 27, 2023

My guest this time is Patty Block, CEO of The Block Group and author of "Your Hidden Advantage." Patty, former political lobbyist today helps $1m+ women business owners to grown and achieve exit readiness. Patty shares her realisation about selling her business, tips for avoiding common pitfalls like underpricing, and strategies to maximise profits. Discover valuable insights on effective communication, personal growth, and building real business value.

Key Points:

Realising Your Business's Value and Exit Strategy Potential
Overcoming Limiting Beliefs for Business Growth
Navigating Emotional Decision-making
Avoiding Underpricing
Eliminating Wasteful Spending in Business
Frequently Unasked Questions (FUQs) for Successful Exits
Tackling Ego's Impact on Business Value
Red Flags and Lobbying Lessons
Striking the Balance in Women's Sales and Business
Embracing Responsibility and Accountability
Strategies for Business Enrolment and Empowerment
Taking Action for Profitable Growth
Setting Boundaries for Success
Reflections on Money and Vulnerability

Contact Patty via linkedin.com/in/pattyblock

theblockgroup.net/ (Company)
theblockgroup.net/your-hidden-advantage (Other)
theblockgroup.net/exit-readiness-index (Other)

Tuesday Jul 18, 2023

Tal Paperin: Success Comes To People Who Plan, Execute and Adapt Not Those Who Talk About It

Tuesday Jul 18, 2023

Unlocking Sales Success for Founders and Startup CEOs

Tal emphasises why identifying ideal customers, tailoring approaches, and focusing on meaningful conversations over mindless dials is key. He challenges common founder induced sales foul ups due to their over-reliance on their technical backgrounds. Tal offers strategies for building customer-centric sales operations that serve both the customers and the company.

We dig into the need to adapt if/when recession hits you on sales execution and the adoption of sustainable sales practices to weather economic storms. We share real-world examples, case studies, and practical advice to help founders navigate these challenges.

In addition to addressing prospecting, go-to-market strategies, and sales metrics, the episode sparks debates around ego, incentives, and the mindset required for founders to admit their need for sales help and reform.

This episode is filled with actionable insights and inspiring stories that will empower founders and startup CEOs to unlock their sales potential. Tune in now to gain the knowledge and tools needed to drive sales success in your entrepreneurial journey.

Contact Tal on linkedin.com/in/talpaperin

ksw.solutions (Company)

In the final quarter of 2023 through the first quarter of 2024, Marcus will be dedicating 50 focused hours of immersive coaching to three exceptional founders. This hands-on, intensive coaching period aims to drive significant development and optimization of your business strategies and execution plans.

Our primary objective will be to formulate or fine-tune your vision, crystalising it into a compelling strategy that can attract high-caliber talent to your enterprise. We'll then work on effectively engaging these individuals, clearly outlining their roles and the expectations associated with them. This will ensure they fully understand their contributions to the overall mission and the specific tasks they are responsible for executing.

This in-depth coaching will also involve a comprehensive review of every aspect of your organisation. We will meticulously scrutinise every process, role, individual, system, and structure within your enterprise, with a view to identifying areas of strength, weakness, and opportunities for improvement. This isn't about change for the sake of change, but about aligning every element of your organisation more closely with your overarching goals.

Furthermore, we'll be laying out a robust strategy designed not only to achieve short-term wins but also to build a foundation for long-term success. We'll work on fostering a cohesive and driven team, one that is fully committed to the mission and capable of delivering exceptional results.

Ultimately, our work together will culminate in the development of a resilient and adaptable customer strategy that turns every client interaction into an opportunity for building enduring relationships. By the end of our time together, you'll have the strategic blueprint, the dynamic team, and the loyal customer base you need to propel your organisation forward in a sustainable and meaningful way.

For a #SalesBreakthrough https://calendly.com/marcuscauchi

Thursday Jul 13, 2023

Eloise Lavasseur: Could it be That Your Biggest Obstacle Might be the 6 Inches Between Your Ears

Thursday Jul 13, 2023

Elodie Lavasseur is an accomplished branding and marketing leader with a history in hospitality, travel and the record business. Today she is a neurocoach who empowers women entrepreneurs, founders and professionals to unlock their true potential, to achieve success on their own terms. Elodie shares invaluable lessons that will open you to new possibilities.

Unleash Your Confidence: Break free from self-doubt and self-sabotage. Learn how to build unwavering self-belief and tap into your intuition, allowing you to trust yourself and make confident decisions that shape your destiny.

Journal Your Way to Clarity: Explore the power of journaling as a transformative tool. Gain insights into uncovering hidden patterns, values, and desires, enabling you to create a life aligned with your true passions.

Conquer Writer's Block: Say goodbye to creative roadblocks. Discover a game-changing technique that banishes writer's block forever. By asking yourself targeted questions and letting your thoughts flow freely, you'll tap into a wellspring of creativity and unlock your true writing potential.

Unveiling Blindspots: Delve into unasked questions and explore the blindspots that may be holding you back. From achieving work-life balance to bouncing back from setbacks, uncover practical strategies to navigate challenges and reach new heights.

Tune in and unlock your true potential today!

Contact Elodie on linkedin.com/in/elodielevasseur --Prepare4PowerQs: Uncover your potential, embrace discomfort & reach new heights. I'll ask you the questions that'll challenge and expand your limits. https://calendly.com/marcuscauchiUse the same link to book a 45 minute planning session where you will form the basis of your plan for what you want your business to give you in life, or to sit in on one of my live LearningLabs.

Wednesday Jun 28, 2023

Peter Wheeler: Rebuilding Trust: How Businesses Can Win Back Customers’ Faith

Wednesday Jun 28, 2023

J. Peter Wheeler is a fresh voice who needs to be heard. Listen and learn "why?"

In the realm of go-to-market operations, confusion and disagreement run rampant. Different teams have their own goals and metrics, causing inefficiency and distrust. Sales teams, driven by short-term objectives and quotas, are pushed to behave poorly. This damages relationships with both customers and employees. To regain trust, businesses must listen to their customers and align their objectives with what the customers truly need.

Recruiting, onboarding, and compensation often miss the mark. Instead of focusing on values, trustworthiness, and mindset, companies prioritise competencies alone. Communication and cooperation between teams like sales, marketing, product, and customer success are lacking. They must find ways to collaborate more effectively.

Over-reliance on tools and technology without proper employee training has made the sales profession dull. Companies should prioritise essential skills like interpersonal relationships and communication.

To improve collaboration, businesses should appoint individuals who can identify gaps, foster communication, and resolve conflicts between teams.

This is a critical juncture. Will businesses rise to the challenge and address their issues, or will they succumb to the consequences of chaos? The future of go-to-market operations hangs in the balance, and the world watches with anticipation.

Contact Peter via linkedin.com/in/jpeterwheeler

calendly.com/productledgrowth (Other)
jpeterwheeler.com (Portfolio)

Phone: +1 619 703 7162

If you want to grab 15 minutes with me to discuss how you can:

Ignite Sales Excellence.
Elevate Performance.
Unleash Revenue Growth.

Click this link https://calendly.com/marcuscauchi

Wednesday Jun 28, 2023

David Kurkjian: How to Construct High Value Discovery Calls

Wednesday Jun 28, 2023

David Kurkjian is a sales consultant and author of the book "6X Convert More Prospects to Customers".
The book focuses on helping salespeople construct high-value discovery calls and build conversations that rightly communicate value to prospects.
We explore:
The Importance of Early-Stage Selling Conversations
Early-stage selling conversations are critical because they set the tone for the rest of the sales process.
If you can't build rapport and establish trust with your prospect during these early conversations, it will be very difficult to close the deal.
How to Master Early-Stage Selling Conversations
There are a few key things you can do to master early-stage selling conversations:
Focus on the prospect's problems, not your product.
Use contrast to show how your solution can solve the prospect's problems.
Ask questions to get to the root of the prospect's concerns.
Be honest and trustworthy.

Compensation plans that reward salespeople for closing deals, regardless of outcomes, incentivise the wrong behaviours. Leadership sets the culture of the company. David offers a powerful litmus test for founders considering taking investment.

Additional thoughts:

I agree with David that salespeople talk too much about their products and not enough about the value that their products can provide to prospects. This is a common mistake that many salespeople make, and it can be a major obstacle to closing deals.
I also agree with David that leadership sets the culture of the company. If the leadership team is not supportive of sales, it will be very difficult for salespeople to be successful.
I think the advice to ask VCs how they would handle real-life employee issues is very insightful. This is a great way to get a sense of their values and how they would treat employees.
Finally, I think the advice to pay attention to the words that you use when talking to prospects is very important. The words that you use can have a big impact on how prospects perceive you and your product.

Connect with David via linkedin.com/in/david-kurkjian-1891901

Tuesday Jun 20, 2023

Philipp Humm: Grow Your Business through Transformative Storytelling

Tuesday Jun 20, 2023

Philipp and Marcus dished out some storytelling secrets in their latest chat on sales, just enough to pique your curiosity. They've got this mysterious yet effective SURF formula: Surprising, Emotional, Relatable, and Visual. Want to know more? Well, you'll have to dive in!

Imagine meeting a prospect and instantly clicking with a short, engaging connection story. And what if you could level up their game with thought-provoking scaling questions? Intrigued? We thought so.

Success stories that turn customers into heroes, with snappy dialogue and irresistible benefits, are just the tip of the iceberg. Exciting story openings, a human touch, and a sprinkle of ChatGPT's creative flair – that's the recipe for storytelling magic.

But wait, there's more! Philipp and Marcus share extra nuggets of wisdom to leave you hungry for the full conversation. Open questions with customers, razor-sharp editing, and storytelling that genuinely connects – it's all there. Making customers the stars, inspiring change, and transforming small talk into memorable moments – the secrets are waiting to be unveiled.

Are you ready to uncover the power of live storytelling clinics and stories tailored for the buyer's journey? Join Philipp and Marcus as they ride the wave of storytelling in sales, applying the SURF formula to captivate and compel audiences. Don't miss out on this thrilling adventure!

Contact Phillip on linkedin.com/in/philipphumm

Monday Jun 12, 2023

Stop The Fear Mongering Around AI says Dr Lisa Palmer

Monday Jun 12, 2023

AI FOR THE REST OF US: How To Outsmart Big Tech And Become An AI Master

Does AI mean the end of businesses like yours? Think again.

In this no-holds-barred discussion, AI expert Lisa Palmer and strategist Marcus Cauchi reveal how underdogs like you can outsmart Big Tech and become an AI master.

Lisa argues AI fear-mongering misses its TRUE benefits: efficiency, productivity and solving wicked problems. The key? Setting guardrails while leveraging AI's potential.

But how can we gain the upper hand? Lisa notes companies often lack a deep understanding of their data to ask the right AI questions. Marcus proposes a disruptive approach: a team of advisors researching companies simultaneously to reveal opportunities traditional approaches miss.

They discuss the challenges of integrating AI into inflexible cultures and outdated business models. Lisa believes an agile culture is pivotal for success. Marcus cites examples of how AI is transforming sales - from automating content to tailoring customer interactions.

In this episode, you'll discover:

✅ How to regulate AI responsibly while capitalizing on its advantages
✅ How to develop an agile culture that EMBRACES - not fears - AI
✅ Tactics for using MULTIPLE AI tools to gain original perspectives
✅ Strategies for using AI to REINVENT business models and gain competitive edges

Don't miss this robust discussion on the realities - and possibilities - of how AI can give YOU the upper hand against Big Tech. You'll learn how to develop the RIGHT attitudes, habits and outlooks to navigate the AI revolution and gain an advantage today.

Sunday Jun 11, 2023

Arnold Beekes is Unveiling Truths: A Journey of Transformation and Critical Thinking

Sunday Jun 11, 2023

Arnold Beekes and Marcus expose hidden truths hindering personal growth. Society's conditioning and crisis blind spots are revealed, empowering listeners to find transformative solutions. No word wasted, only powerful insights.

Arnold's career weaves technology, leadership, psychology, coaching, and startups. Unveil the impact of conditioning and critical thinking, balancing profit and societal well-being. Beware of advanced technology's dangers, challenging norms and revealing hidden connections.

Embrace self-awareness, ignite change through emotional intelligence. Address burnout, align values in the workplace. Govern with structured thinking, embrace diversity, wise technology use. Discover top business lessons, unlock potential in this charged journey of hidden truths and transformation.

Arnold Beekes chats to me about:

Living Someone Else's Life: Symptoms and Blind Spots - Marcus and Arnold discuss the signs of individuals living someone else's life and explore the blind spots that hinder personal growth and fulfilment.
Finding Solutions in Crisis: Societal Conditioning and Critical Thinking - Arnold explains the reasons behind people holding back from finding solutions during crisis moments, including societal conditioning and lack of critical thinking. He emphasises the importance of asking critical questions and recognising blind spots.
Arnold's Career Journey: Technology, Leadership, and Startups - Arnold shares insights from his career, which spans new technologies, personal leadership, psychology, coaching, and starting startups.
Impact of Conditioning and Critical Thinking on Individuals and Organizations - Marcus and Arnold explore the influence of conditioning on individuals and organisations, stressing the significance of critical thinking and diversity in innovation teams. They also discuss the need to balance monetisation with societal well-being and caution against the potential dangers of advanced technology.
Self-Awareness and Ownership: Moving Beyond Individualism - The hosts emphasise the importance of self-awareness and taking ownership of one's life. They advocate for a holistic approach in problem-solving and highlight the necessity of understanding the whole picture to address critical issues effectively.
Emotional Intelligence and Enabling Change - Arnold discusses his approach to enabling people to change by asking questions about their emotions, highlighting the role of emotional intelligence in personal growth.
Burnout, Values, and Mental Health in the Workplace - Marcus and Arnold explore the prevalence of burnout and compromised values in the workplace. They emphasise the connection between the brain and the body, as well as how stress and emotional issues can manifest as physical problems.
Governing Actions with Structured Thinking - Arnold advises on consistently allowing thinking to govern actions rather than being reactive, emphasising the importance of structure, systems, and considering opposing opinions. They also discuss the value of multiple perspectives and avoiding narrow-mindedness.
Technology, Informed Discussions, and Brain Fitness - Marcus and Arnold stress the importance of being informed and using technology wisely to engage in meaningful discussions and challenge arguments. They recommend listening to podcasts on various topics to broaden knowledge and suggest resources such as "The Founders" podcast and books on human nature, mental health, and conditioning.

Recognise and overcome societal conditioning to live authentically.
Develop critical thinking skills and ask critical questions to find solutions.
Embrace self-awareness and take ownership of your life.
Foster emotional intelligence to enable personal and organisational change.
Address burnout and prioritise mental health in the workplace.
Govern actions with structured thinking and consider opposing viewpoints.
Utilize technology wisely for informed discussions and growth.
Explore brain fitness to enhance performance and well-being.

Join Marcus and Arnold as they dive into these powerful lessons for personal and professional growth. Discover how to break free from societal constraints, think critically, and nurture a healthy mindset. Tune in to @TheInquisitor for insightful conversations and practical strategies to live a fulfilling life.

linkedin.com/in/arnoldbeekes

Friday Jun 09, 2023

Jordan Bridger: Embrace Technology, Unleash its Power: How Do Emotions Shape Your Behaviour?

Friday Jun 09, 2023

My guest is the maverick academic, neuroscientist, behavioural psychologist and polymath Jordan Bridger. If you don't know his work you are in for a treat and a few uncomfortable wriggles in your seat. We discuss the challenges of change and uncertainty in business and society.

We explore how self-limiting mindsets and internal chatter code individuals based on the past, rather than inherent human nature. Reimagining uncertainty as opportunity and reframing change activates positive potential within us. Emotions shape our reality more than inherent biases, so recognising how they limit us expands possibilities. True power lies within oneself and by distributing it through communities.

Technology should be seen as extending human capacities rather than threatening them. Social change emerges from the bottom-up through heterogeneous communities modelling alternatives from within.

Asking the right questions reveals growth potentials that shift mindsets and behaviours, harnessing internal resources for adaptive growth.

Listen 2 or 3 times if you want all the goodies from this episode. Contact Jordan via linkedin.com/in/jordanbridger58

bit.ly/3hny6Lq (Company)
bit.ly/387BkwN (Company)