Page 6 | TheInquisitor Podcast with Marcus Cauchi

Episodes

Tuesday Jun 20, 2023

Philipp Humm: Grow Your Business through Transformative Storytelling

Tuesday Jun 20, 2023

Philipp and Marcus dished out some storytelling secrets in their latest chat on sales, just enough to pique your curiosity. They've got this mysterious yet effective SURF formula: Surprising, Emotional, Relatable, and Visual. Want to know more? Well, you'll have to dive in!

Imagine meeting a prospect and instantly clicking with a short, engaging connection story. And what if you could level up their game with thought-provoking scaling questions? Intrigued? We thought so.

Success stories that turn customers into heroes, with snappy dialogue and irresistible benefits, are just the tip of the iceberg. Exciting story openings, a human touch, and a sprinkle of ChatGPT's creative flair – that's the recipe for storytelling magic.

But wait, there's more! Philipp and Marcus share extra nuggets of wisdom to leave you hungry for the full conversation. Open questions with customers, razor-sharp editing, and storytelling that genuinely connects – it's all there. Making customers the stars, inspiring change, and transforming small talk into memorable moments – the secrets are waiting to be unveiled.

Are you ready to uncover the power of live storytelling clinics and stories tailored for the buyer's journey? Join Philipp and Marcus as they ride the wave of storytelling in sales, applying the SURF formula to captivate and compel audiences. Don't miss out on this thrilling adventure!

Contact Phillip on linkedin.com/in/philipphumm

Monday Jun 12, 2023

Stop The Fear Mongering Around AI says Dr Lisa Palmer

Monday Jun 12, 2023

AI FOR THE REST OF US: How To Outsmart Big Tech And Become An AI Master

Does AI mean the end of businesses like yours? Think again.

In this no-holds-barred discussion, AI expert Lisa Palmer and strategist Marcus Cauchi reveal how underdogs like you can outsmart Big Tech and become an AI master.

Lisa argues AI fear-mongering misses its TRUE benefits: efficiency, productivity and solving wicked problems. The key? Setting guardrails while leveraging AI's potential.

But how can we gain the upper hand? Lisa notes companies often lack a deep understanding of their data to ask the right AI questions. Marcus proposes a disruptive approach: a team of advisors researching companies simultaneously to reveal opportunities traditional approaches miss.

They discuss the challenges of integrating AI into inflexible cultures and outdated business models. Lisa believes an agile culture is pivotal for success. Marcus cites examples of how AI is transforming sales - from automating content to tailoring customer interactions.

In this episode, you'll discover:

✅ How to regulate AI responsibly while capitalizing on its advantages
✅ How to develop an agile culture that EMBRACES - not fears - AI
✅ Tactics for using MULTIPLE AI tools to gain original perspectives
✅ Strategies for using AI to REINVENT business models and gain competitive edges

Don't miss this robust discussion on the realities - and possibilities - of how AI can give YOU the upper hand against Big Tech. You'll learn how to develop the RIGHT attitudes, habits and outlooks to navigate the AI revolution and gain an advantage today.

Sunday Jun 11, 2023

Arnold Beekes is Unveiling Truths: A Journey of Transformation and Critical Thinking

Sunday Jun 11, 2023

Arnold Beekes and Marcus expose hidden truths hindering personal growth. Society's conditioning and crisis blind spots are revealed, empowering listeners to find transformative solutions. No word wasted, only powerful insights.

Arnold's career weaves technology, leadership, psychology, coaching, and startups. Unveil the impact of conditioning and critical thinking, balancing profit and societal well-being. Beware of advanced technology's dangers, challenging norms and revealing hidden connections.

Embrace self-awareness, ignite change through emotional intelligence. Address burnout, align values in the workplace. Govern with structured thinking, embrace diversity, wise technology use. Discover top business lessons, unlock potential in this charged journey of hidden truths and transformation.

Arnold Beekes chats to me about:

Living Someone Else's Life: Symptoms and Blind Spots - Marcus and Arnold discuss the signs of individuals living someone else's life and explore the blind spots that hinder personal growth and fulfilment.
Finding Solutions in Crisis: Societal Conditioning and Critical Thinking - Arnold explains the reasons behind people holding back from finding solutions during crisis moments, including societal conditioning and lack of critical thinking. He emphasises the importance of asking critical questions and recognising blind spots.
Arnold's Career Journey: Technology, Leadership, and Startups - Arnold shares insights from his career, which spans new technologies, personal leadership, psychology, coaching, and starting startups.
Impact of Conditioning and Critical Thinking on Individuals and Organizations - Marcus and Arnold explore the influence of conditioning on individuals and organisations, stressing the significance of critical thinking and diversity in innovation teams. They also discuss the need to balance monetisation with societal well-being and caution against the potential dangers of advanced technology.
Self-Awareness and Ownership: Moving Beyond Individualism - The hosts emphasise the importance of self-awareness and taking ownership of one's life. They advocate for a holistic approach in problem-solving and highlight the necessity of understanding the whole picture to address critical issues effectively.
Emotional Intelligence and Enabling Change - Arnold discusses his approach to enabling people to change by asking questions about their emotions, highlighting the role of emotional intelligence in personal growth.
Burnout, Values, and Mental Health in the Workplace - Marcus and Arnold explore the prevalence of burnout and compromised values in the workplace. They emphasise the connection between the brain and the body, as well as how stress and emotional issues can manifest as physical problems.
Governing Actions with Structured Thinking - Arnold advises on consistently allowing thinking to govern actions rather than being reactive, emphasising the importance of structure, systems, and considering opposing opinions. They also discuss the value of multiple perspectives and avoiding narrow-mindedness.
Technology, Informed Discussions, and Brain Fitness - Marcus and Arnold stress the importance of being informed and using technology wisely to engage in meaningful discussions and challenge arguments. They recommend listening to podcasts on various topics to broaden knowledge and suggest resources such as "The Founders" podcast and books on human nature, mental health, and conditioning.

Recognise and overcome societal conditioning to live authentically.
Develop critical thinking skills and ask critical questions to find solutions.
Embrace self-awareness and take ownership of your life.
Foster emotional intelligence to enable personal and organisational change.
Address burnout and prioritise mental health in the workplace.
Govern actions with structured thinking and consider opposing viewpoints.
Utilize technology wisely for informed discussions and growth.
Explore brain fitness to enhance performance and well-being.

Join Marcus and Arnold as they dive into these powerful lessons for personal and professional growth. Discover how to break free from societal constraints, think critically, and nurture a healthy mindset. Tune in to @TheInquisitor for insightful conversations and practical strategies to live a fulfilling life.

linkedin.com/in/arnoldbeekes

Friday Jun 09, 2023

Jordan Bridger: Embrace Technology, Unleash its Power: How Do Emotions Shape Your Behaviour?

Friday Jun 09, 2023

My guest is the maverick academic, neuroscientist, behavioural psychologist and polymath Jordan Bridger. If you don't know his work you are in for a treat and a few uncomfortable wriggles in your seat. We discuss the challenges of change and uncertainty in business and society.

We explore how self-limiting mindsets and internal chatter code individuals based on the past, rather than inherent human nature. Reimagining uncertainty as opportunity and reframing change activates positive potential within us. Emotions shape our reality more than inherent biases, so recognising how they limit us expands possibilities. True power lies within oneself and by distributing it through communities.

Technology should be seen as extending human capacities rather than threatening them. Social change emerges from the bottom-up through heterogeneous communities modelling alternatives from within.

Asking the right questions reveals growth potentials that shift mindsets and behaviours, harnessing internal resources for adaptive growth.

Listen 2 or 3 times if you want all the goodies from this episode. Contact Jordan via linkedin.com/in/jordanbridger58

bit.ly/3hny6Lq (Company)
bit.ly/387BkwN (Company)

Monday Jun 05, 2023

Mark Stouse: Trust, Empathy & Authentic Value-- The New Sales Imperative

Monday Jun 05, 2023

Breaking Barriers: Reclaim Your Success in a Shifting Market

In an era marked by volatility and mistrust, trust and empathy play a critical role in building customer loyalty. Mark Stouse of #ProofAnalytics highlights the strong links between trust, deal velocity, cash flow and customer loyalty.

Short-sighted tactics aimed at quick sales may backfire as customers feel deceived. Focusing on customers' authentic needs and delivering a stellar experience unlocks exceptional sales performance, profitability and longevity.

Yet, the majority of sales cultures cling to aggressive tactics and revenue targets. Stouse warns that the "lone wolf" salesperson, overcoming objections through bravado, breeds narcissism and customer disconnect. To thrive, sales teams must prioritise trust, empathy and genuine value—putting customers first.

Embracing this sales ethos will enable companies to forge long-lasting, trust-based relationships and transform their businesses for the better.

Email: mark.stouse@proofanalytics.ai

If you're looking for clear direction navigating the changing market, build a consistent pipeline of quality leads, close more profitable deals, more often, let's talk.

Let's find 15 minutes, we can see if there's a fit. Click the link https://calendly.com/marcuscauchi.

Wednesday May 31, 2023

Jake Rosenburg: Unleashing Entrepreneurial Mindset & Optimising Success

Wednesday May 31, 2023

🤿Today we dive deep into the entrepreneurial mindset with Jake Rosenberg, founder of Krete, a successful skincare company.

🚀 Discover how Jake demystifies the process of starting a business and creating a winning product, even with limited resources. He breaks down tasks, leverages available resources, and optimises efficiency to achieve remarkable results. 🚀

💪 Jake understands the struggle of getting started on something new, but he shares his secret weapon: embracing the power of AI and online resources like Google and YouTube. With these tools by your side, the learning process becomes a breeze, saving you time and boosting your productivity. 💪

🔎 Learn from existing examples! Jake encourages aspiring entrepreneurs to analyse successful products, businesses, and podcasts to gain valuable insights. By studying competitors, understanding packaging, formulas, and customer experience, you can make informed decisions and adapt your approach to stand out in the market. 🔎

⏰ Resource management, strategy, and time management are key ingredients for success. Jake shares how his experiences in high school shaped his entrepreneurial mindset, allowing him to excel in various areas. Find out how to optimise your performance and think critically about efficient solutions. ⏰

🌟 This episode of offers powerful insights into the mindset and strategies of successful entrepreneurs. Demystify the initial steps of starting a business. 🌟

📚 Get ready to increase your chances of success in the dynamic business landscape by adopting a systematic approach, learning from examples, and embracing continuous improvement. 📚

Contact Jake on LinkedIn

www.krete.club

Monday May 29, 2023

Jay Allen: Escaping the Labyrinth of Business Failures

Monday May 29, 2023

Join us for an insightful interview as Jay Allen, the visionary entrepreneur behind My True North, takes the spotlight. In this captivating episode, Jay fearlessly shares his remarkable journey, revealing invaluable insights and hard-earned lessons that will propel your business forward.

Discover the four key questions that will revolutionise your business strategy. Jay's expertise will empower you to make strategic decisions that drive growth while avoiding common pitfalls.

Gain a deeper understanding of the real impact of business failures on employees and suppliers, and the importance of purpose and values in building ethical and thriving enterprises.

Jay's research uncovers hidden causes of business failure, providing you with the knowledge to safeguard your business, align stakeholders, and build a talented team.

Explore the realm of people-centric leadership as Jay and Marcus discuss the pitfalls of overemphasising finance, technology, and data. Learn how to foster collaboration and ensure customer satisfaction throughout your organisation.

Avoid hitting a glass ceiling by mastering the art of identifying and hiring top talent. Jay shares valuable insights and the four key questions that will help shape the future of your business.

Discover the power of purpose-driven leadership, diversity, and adaptability in building sustainable enterprises. Prioritise customer interests and navigate change for long-term success.

Gain inspiration from captivating books and concepts as Jay explores history, financial cycles, and societal dynamics. Learn from his experiences to avoid prioritising commercial success over customer-centricity.

Uncover the secrets of business success with Jay Allen. Tune in to this unforgettable episode and propel your business to new heights of growth and fulfillment.

Tuesday May 23, 2023

Brent Keltner: Why Seller-Centric Selling is Dead and Buyer-Centric Selling is the Future

Tuesday May 23, 2023

My guest is Brent Keltner, CEO of Winalytics. We dig deep into the impacts of self centred selling, we delve into the need to ask yourself better questions and reflect on the ripple effects of our decisions, our actions and how we think about our customer. This is not going to be a pretty episode as there are several moments where we hold up the ugly mirror. Buckle up. So much value packed into one show. Bring a means to make notes.

Book recommendations:

Brent Keltner - "The Revenue Acceleration Playbook"
Todd Capone - "The Transparency Sale"
Marcus Sheridan - "They Ask, You Answer"
Carol Mahoney - "Buyer First"
Charles H Green - "Trust-Based Selling"
Andy Paul - "Sell without Selling Out"
Bob Moesta - "Demand-Side Sales"
Smibert, Maloney, Clulow - "The Wentworth Prospect"

Connect with Brent Keltner via email at bekeltner@winnalytics.com

Contact Brent via linkedin.com/in/bkeltner

Monday May 22, 2023

Evan Kelsey: Unveiling Secrets to Drive Revenue Growth

Monday May 22, 2023

Unleashing Sales Success: Key Insights from Evan Kelsay

Show Notes:

Evan Kelsay, an experienced sales leader, shares his valuable insights on sales strategies, team dynamics, and organizational success in this episode of TheInquisitor podcast.

Key Points:

The importance of understanding customers: Gain deep insights into customers' language, pain points, and desired outcomes to create timely and relevant solutions.
Orchestrating internal collaboration: Foster cooperation across departments, remove egos, and align teams towards shared objectives for effective execution.
Embracing dissent as a virtue: Encourage diverse viewpoints and open discussions in critical decision-making processes to avoid blind spots and improve outcomes.
The significance of financial literacy: Develop financial acumen to understand how professionals think, interpret financial statements, and navigate business conversations effectively.
The value of long-term thinking: Focus on the long-term success of your company, considering governance, change management, and resource allocation beyond immediate results.

In conclusion, Evan Kelsay's extensive experience and insights shed light on crucial aspects of successful sales strategies, team collaboration, and financial literacy, offering valuable guidance for sales professionals and business leaders aiming to drive revenue growth and create lasting impact.

linkedin.com/in/evankelsay

Friday May 19, 2023

Matthew Dashper Hughes: From Blindspots to Clarity: Building a Values Driven Community

Friday May 19, 2023

Are you ready to embark on a transformative journey? The latest episode is an absolute must-listen for those brave enough to venture down "The Road Less Stupid." In this riveting discussion with Matthew Dashper Hughes of Gunner Cooke, you'll explore the profound significance of Values and how they shape our organisations and our lives.

🔑 Unlocking the Power of Values

One of the central themes of this conversation is the paramount importance of defining values. You’ll understand the value of diversity in many aspects of your organisation. However, when it comes to Values, Matthew stresses that diversity must take a backseat:"Hire for diversity in everything but Values". Hiring individuals who align with your organisation's values is crucial to prevent toxicity from seeping into your team and tarnishing customer relationships.

💡 Illuminate the Concept of Values

It's remarkable how often we overlook the profound significance of values. Matthew skillfully illuminates this blind spot, urging us to delve deep into our own understanding and interpretations. He emphasizes the importance of ensuring clarity and alignment when communicating with others about values, so that everyone is on the same page.

🌐 The 6C's: Building a Community Based on Values

Matthew introduces his captivating concept of the 5Cs, which magically evolve into the 6Cs during their conversation. Their discussion revolves around building a community founded on values, trust, and honesty. Together, they explore the significance of communication, coordination, cooperation, collaboration, community, and common purpose. And they offer invaluable insights on striving for both the minimum and world-class levels in each area.

The challenges of cultural dissonance and the dangers of incentivising the wrong behaviours with compensation plans are touched upon. The duo also explore the elusive concept of trust and share practical ways to demonstrate it.

As always, the podcast combines personal experiences with wisdom from renowned authors. Matthew draws inspiration from Peter Drucker's letters and Benjamin Franklin's 13 virtues, offering a wealth of knowledge for those seeking to unlock their leadership potential. He unravels the intriguing concept of "meatware," shedding light on why People often play a central role in failures. And a reason for excellent interview performance which we might overlook.

📚 Unlock a World of Knowledge

As always, this episode offers a plethora of book recommendations that will leave you hungry for more. Discover thought-provoking works such as:

"The Road Less Stupid" by Keith J. Cunningham

"The Solution"

“Loonshots” by Safi Bahcall,

"The Brand Bucket" by Barnaby Wynter

"Demand Side Sales" by Bob Moesta

"Trust based selling" by Charles Green

"The Trusted Advisor" by David H Maister

"Selling transformed by Philip Squire

Matthew also recommends listening to TheInquisitor episodes with Darryl Stickle and David Allison

Contact Matthew via linkedin.com/in/matthewdashper-hughes