Episodes

Tuesday May 09, 2023
Tuesday May 09, 2023
Rebecca Murtagh is founder of the Human AI Institute.
Get ready for an insightful episode of the Inquisitor Podcast 🎧! Marcus Cauchi and Rebecca Murtagh explore the compelling world of AI, technology, and human growth 💡. Join them as they face challenges and opportunities in a rapidly changing world 🌎.
Discover the secrets to asking better questions, prioritising profitability over revenue, and using AI to boost your creativity and critical thinking 🧠. Feel the excitement as they discuss cognitive diversity and AI's potential to hep us tackle complex problems 🤖!
Embrace collaboration and community to future-proof your career and business 🤝. Marcus and Rebecca dive into AI ethics, leadership, and untapped investment opportunities in emerging markets 🌍.
Don't miss this engaging episode that blends the future of AI, technology, and human innovation 🚀
Contact Rebecca on linkedin.com/in/rebeccamurtagh
Websites
- HumanAI.Institute(Company)
- rebeccamurtagh.com (Blog)
- milliondollarwebsite.tv (My Book)
- https://successwithrebecca.com
Twitter: VirtualMarketer
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To talk to me about coaching, mentoring or training - https://calendly.com/marcuscauchi
DM to learn how you can use ChatGPT to get your next job without going through the advertised job market or use recruiters.

Thursday May 04, 2023
Tim J Smith: Grow a Spine and Charge What You Are Worth
Thursday May 04, 2023
Thursday May 04, 2023
Tim J Smith of Wiglaf pricing shares my view that discounting is a sin. Giving away margin because your reps have a bad money concept is unforgivable.
How often does a founder or leadership team encourage discounting? Do you ever calculate what the true, full hidden cost of an initial discount will be over a customer's lifetime? It'll make your FD or CFO weep.
Tim and I don't pull any punches. This will be an uncomfortable listen for many of you.
Websites:
- wiglafpricing.com (Wiglaf Pricing)
- wiglafjournal.com (Wiglaf Journal)
- depaul.edu (DePaul)
Phone: +1 8728292495 (Work)
Twitter: timo437
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Contact me to chat about coaching and training https://calendly.com/marcuscauchi

Wednesday May 03, 2023
Kieran Krohn: Decoding Success in Direct & Partner Sales for Management
Wednesday May 03, 2023
Wednesday May 03, 2023
Kieran Krohn - Individual Contributor, Partner Manager and Mid-Market Sales Manager discusses the qualities of great salespeople and effective managers.
We discuss the dangers of playbook blindness. In this episode of the Inquisitor podcast, Marcus interviews Kieran Krohn, a highly effective mid-market direct manager. We discuss Kieran's transition from being a phenomenal channel manager to a successful direct manager and the importance of developing partnering skills to become an effective manager.
Kieran shares his process for recruiting and how he worked on it to take it to a whole new height. They also talk about the importance of understanding the strengths and weaknesses of each team member to manage performance effectively.
Kieran delves into the three key traits of a successful salesperson: being driven, self-motivated, and coachable. We explain the concept of Price's Law, which emphasises the importance of prioritising the right fit business and identifying prospects and customers that have a lot of potential.
Finally, Kieran suggests that empowering individuals with autonomy, competency, and trust leads to achieving outcomes. To learn more about Kieran Krohn, you can connect with him on LinkedIn at https://www.linkedin.com/in/kierankrohn/.
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To discuss coaching and training with me https://calendly.com/marcuscauchi

Wednesday Apr 26, 2023
Wednesday Apr 26, 2023
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The importance of storytelling in sales and the need for salespeople to be able to tell a compelling story that resonates with their audience.
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The significance of brand positioning and how it can help sales teams differentiate themselves from the competition and better target their ideal customers.
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The value of building strategic relationships with clients and partners, as these relationships can help to foster trust, credibility, and loyalty.
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The need for sales leaders to have strong coaching and mentoring skills, particularly when working with younger generations who may have different values and expectations.
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The importance of choosing the right business partner and understanding the size of the organization that one wants to be a part of.
Email: jamie.h.snow@gmail.com
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If you want your career in sales to give you more in life, let's talk about training and coaching: https://calendly.com/marcuscauchi

Monday Apr 24, 2023
Monday Apr 24, 2023
Tommy McNulty, investor, scale-nut, second time founder of Rhythm, to explore the power of financial metrics and their impact on sales growth. Learn how Tommy transformed his own sales journey, and how his 2nd baby, Rhythm, is revolutionising the way sales leaders and teams approach financial planning and analysis.
- The game-changing power of understanding and maximising contribution margin
- Leveraging internal experts and resources to supercharge sales growth
- Practical advice, tips, and resources to boost your financial acumen in sales
- Discover Rhythm: The cutting-edge platform empowering sales teams with financial insights
Book Recommendations:
- Thinking in Numbers by Daniel Tammet - Unlock the power of quantitative thinking in your decision-making process
- Thinking in Systems by Donella H Meadows - Master the art of systemic thinking for sustainable success
Get ready to transform your sales strategy and skyrocket your growth with this unmissable episode filled with invaluable financial insights and expert advice!
Website: onrhythm.io (Company)
Excellent Resource Library: https://www.onrhythm.io/resource-library

Wednesday Apr 19, 2023
Dustin Rippitoe: Thriving in the Changing World Order and Building A Great Place to Sell
Wednesday Apr 19, 2023
Wednesday Apr 19, 2023
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If this episode really resonated with you, go ahead and like, comment, and share it with your friends and colleagues. Don't forget to leave an honest review on your favourite podcast platform, and check out the coaching opportunities with me by clicking the link. Want to learn more about AI in sales? Reach out to Dustin or me on LinkedIn. Join me and Moeed Amin on ChatGPT for Sellers 21 April 1600-1730 UK.
Book time to talk about coaching or training https://calendly.com/marcuscauchi

Monday Apr 17, 2023
Monday Apr 17, 2023
Martin Ellis is not your average recruiter. He came t the industry late in life after having built businesses, led teams and seen what doesn't work. Grizzled, no frills but plenty of finesse. Martin is sharp minded, humane, empathetic and someone his clients trust to always tell them the truth whether they want to hear it or not.
Listen if you are keen to improve as a leader, a manager or a candidate seeking a new role where you can flourish, have a listen. We explore how to headhunt your next boss, improve the quality of your relationships, advance your questioning and focus on creating #buyersafety.
We explore how to walk the tightrope between doing what is right for your customer, meeting quota, keeping your bosses happy and fitting in with the culture of the company.
And we look at the critical role managers play in the success or failure of a team and the individuals within it. Managers can be the single most powerful catalyst for driving positive change and rapid, sustainable growth, but only if they let go, give up trying to control things and trust their people. Listen to learn more.
Contact Martin on linkedin.com/in/martinellisheadhunter
Website: rsegroup.agency/ (UK Company Website)
Phone: +44 (0)7823 887982 (Mobile)
Email: therealmartinellis@gmail.com
Twitter: RSEHeadhunter
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To grab 15 minutes with me to talk about any sales related challenge - https://calendly.com/marcuscauchi
For more information and previous episodes of #TheInquisitorPodcast go to https://www.laughs-last.com/theinquisitor/
To accelerate your career: https://www.laughs-last.com/successful-selling/

Thursday Apr 13, 2023
Gal Aga: How To Become Your Buyer’s Ally and Never Be Their Adversary or Accomplice?
Thursday Apr 13, 2023
Thursday Apr 13, 2023
Gal Aga, CEO of Aligned, a collaboration platform that puts buyers, sellers and partners in a single place and saves all records of every touch in one place
We dive deep into the world of sales cycles and discuss the importance of understanding the buyer's journey. They highlight the dangers of following outdated methodologies and copy-pasting them from company to company. Gal and Marcus also emphasise the need to listen to buyers and align the sales journey with the buyer's journey.
We discuss the evolution of sales from inside sales to remote sales and the complexity of navigating remote sales. We also explore the over-emphasis on data and technology at the top of the funnel and how this can lead to a glut in the middle of the funnel that is often forgotten.
Gal and Marcus offer quality questions that leaders and management should ask to prove that a different approach should be taken. We also discuss the potential of using technology to help with training and activation in the HubSpot ecosystem.
Don't miss out on this informative and insightful episode that will revolutionise the way you approach sales cycles.
Contact Gal on linkedin.com/in/galaga
Website: teamaligned.com/ (Company)
Phone: +972 542 080 422
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Book a call with me to explore the choices ahead of you in life, in work, and for your sanity.

Tuesday Apr 11, 2023
Tuesday Apr 11, 2023
Robin Singhvi, founder of SmartCue joins me to talk about his experience with founding and fundraising. He reveals he secured 15 investor conversations, and shared his tips on how to create a personalised product demos that are relevant to buyers and prospects.
He advises founders to find 20 people who fit their persona and send them a cold email to validate their venture before seeking funding. He also suggested that they should start with smaller investors and work their way up, avoiding bad or dumb money. Robin recommended reading "The Mom's Test" to get meaningful responses in interview and emphasised the importance of understanding the emotional and social needs of product marketers to refine interview questions.
We cover several important topics related to entrepreneurship, including the challenges of fundraising, the importance of really understanding your customer, and how to create a successful business without raising a lot of money.
The interview also covered the challenges that solo founders face, and the importance of understanding the problem before attempting to solve it, while avoiding attachment to the outcome. Regarding fundraising, Robin discussed the dangers of accepting any money, and advised founders to think about the "right money," which includes not only the funding but also what else the VC can offer in terms of introductions, avoiding mistakes, and help with hiring, compliance, and legal. He discusses why to start with smaller investors and work your way up, rather than going straight to big funds.
Other topics discussed in the podcast included the importance of referrals, reducing CAC to LTV ratios, and how VCs can dictate salary and other terms when investing in a company. Robin and Marcus also discussed the importance of validating a venture before seeking funding, and how to tell the difference between good, bad, and dumb money. Overall, the interview provided valuable insights into the world of entrepreneurship and fundraising, and offered practical advice for those seeking to create successful businesses.
Contact Robin via linkedin.com/in/robinsinghvi
Websites
- getsmartcue.com (Company)
- SmartCue.substack.com (Other)
Email: robinsinghvi@gmail.com
Twitter: robinsinghvi
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Book time with me to discuss what's not working in your career and your life> Let's see if some unconventional coaching might be what the doctor ordered for you - no risk, no charge, just an honest conversation and no bullshit - https://calendly.com/marcuscauchi/

Thursday Apr 06, 2023
Thursday Apr 06, 2023
Get hold of Craig via Linkedin linkedin.com/in/craig-andrews
Websites
- allies4me.com (Turning Strangers to Customers)
- allies4me.com/inbound-marketing-services/ (allies4me Inbound Marketing)
- allies4me.com/systematic/ (allies4me Systematic Approach)
Phone: +1 512-333-1533 (Work)
Email: craig.andrews@allies4me.com
Twitter: allies4me
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To chat about coaching with me https://calendly.com/marcuscauchi/let-s-explore-coaching-training