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Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success. I’m always grateful for Reviews and remember to Subscribe
Episodes
Wednesday Aug 21, 2019
Wednesday Aug 21, 2019
#DavidWalsh has a #YouTube subscriber base of over 150,000 people built by using the tactics he explains in this interview. He's taken his clients from being an also ran to number 1 in their market.
We discuss Tim Berners-Lee's view on the internet and cat videos, outsourcing video production and how to create content that is sticky, appeals to YouTube's algorithm, gets people coming back time and again, builds your subscriber base with the right kind of subscribers.
We explore what not to do, what to do, how to do it. We talk about story telling, on screen presence, audio, video, design, structure, keywords, vlogging, mobile video, thumbnails and headlines.
You can see David at
https://www.youtube.com/user/DavidWalshOnline
or via his LinkedIn profile
https://www.linkedin.com/in/davidwalshonline/
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If you would like to be a guest on my podcast, please email marcus@laughs-last.com and we can chat about how you can bring value to my audience and how I can get you some targeted exposure
Thanks for listening
And in case you were in doubt about the importance of #catvideos here are some of the best https://twitter.com/bestcataccount
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If you are the owner or CEO of a technology company in the £10m-50m revenue range, and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Thursday Jul 18, 2019
Thursday Jul 18, 2019
#BarbGiamanco is VP Sales #ECHOListeningIntelligence, author of #TSW #TopSalesWorld #Top50SalesBook2019 #TheNewHandshakeSalesMeetsSocialMedia chats to me about the importance of listening and asking exceptional questions
We discuss how listening is a catalyst for success in #Sales, #ChannelSales & #Partnerships, #Management and #Recruiting & #Hiring.
Barb and I had a very direct conversation about what holds businesses, leaders, managers and salespeople back, how poor listening can negatively impact partnerships and why we don't seem to learn from our very obvious mistakes.
We also explore the importance of continuous learning and the effect it can have on your career and your culture.
Have a listen and please comment, like and share. Get in touch with both of us and definitely check out the books we each recommend
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If you are the owner or CEO of a technology company in the £10m-50m revenue range, and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Friday Jul 12, 2019
Friday Jul 12, 2019
"Is curing people a viable business model?" - does this question asked by Goldman Sachs raise the hackles on your neck or make you think, "that sounds like a reasonable question"? Why as a society are we asking the wrong questions?
#JonThorSigurleifsson is a #TechnologyEvangelist and #CorporatePunk whose purpose is to inspire us to ask better questions and better the lives of those he serves and wider society. He delivers a refreshing, well considered, disruptive message. Yes, he is an idealist but also very much a pragmatist.
We cover a wide range of societal, commercial and moral questions in a lively discussion and I can't wait to have him back for another conversation about asking the right, tough questions to which we might not want the answers but need to be asked.
We draw on our diverse international and commercial experiences, we discuss value, ethics, priorities that are affecting us today with the stranglehold of the global financial system, corporate selfish-self interest pitted against human rights, unnecessary human suffering. We touch on the #FinancialSingularity that has already occurred and why #AI should be welcomed not feared.
Mostly, an optimistic view of the future and a thoroughly enjoyable conversation.
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I welcome your thoughts, questions, comments and suggestions. Have a listen and if you want to book Jon Thor for a talk at your company or your children's school (he does offer less inflammatory titles). You can get hold of him through LinkedIn or https://jon-thor.com/ or email him at jon@jon-thor.com
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If you are the owner or CEO of a technology company in the £10m-50m revenue range, and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Thursday Jul 11, 2019
Thursday Jul 11, 2019
#PeteNicholls, CEO of #HubDo, is a pioneer. A pioneer is man with arrows in his back. Veteran of the channel, Pete has pioneered ideas that are now the norm across the tech industry. He worked for Dimension Data (now NTT) and Cisco, and today HubDo is a Platinum Partner for #HubSpot, he represents #PandaDoc and a growing portfolio of vendors.He established HubDo in 2011 when he spotted an opportunity in the growth area of #Martech championing the concept and practice of #UnifiedBusiness. In 2019 HubDo created #HubDoCloud, the first multivendor "Cloud as a Service" (ClaaS) for Unified Business Solutions. With a variety of ISVs, HubDoCloud simplifies the selection, integration, provisioning and management of per-Client application clouds to support industry solutions. Pete's worked both sides of the fence and today works closely with #agencies and he shares his insights on what works, what doesn't and what is coming in the near future.
He is leading the way in helping vendors develop a #2TierChannel model helping smaller partners achieve sales growth of both their vendor products and value added services.
A lively, informative interview with a leading visionary in the #channel
https://www.linkedin.com/in/penichol/
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If you are the owner or CEO of a technology company in the £10m-50m revenue range, and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Thursday Jul 04, 2019
Thursday Jul 04, 2019
#JayAllen is a friend and a client of mine. Founder of MyTrueNorth and the SCALE growth blueprint, Jay has studied the reasons behind 153 successful business failures and identified why businesses fail and what successful business do to stay successful, scale up and retain wealth for their owners. He chats with me about how to add a zero to your personal disposable income.
His history is fascinating and he tells his story with passion, compassion and absolute authenticity. He is a man on a mission. This is a genuinely compelling conversation with a man who puts ethics before self-interest. He discusses the experience of true service, the heavy price he had to pay personally and how his failures, PTSD and personal injuries have helped mould him into the man he is today.
We discuss at length why people get stuck, stay stuck and how finding your purpose, underpinned by your values, playing to your strengths drives incredible results. Jay is someone who literally has lived in the trenches and doesn't base his ideas on comfortable armchair theory, but lives them, applies them, delivers them into real businesses every day.
He is the creator of the SCALE blueprint, a multi-award winning business leader, a multi-award winning speaker, one of the UK's leading business coaches, a former battlefield medic and champion for #PTSDwelfare, #PTSDrespite and #PTSDrecovery. His mission is to build a retreat for #PTSDsufferers and their families by 2023. He is a highly sought after speaker who donates most of his speaking fees to CombatStress. If you ever want a truly inspirational speaker, please consider Jay. You will struggle to find anyone who moves your audience to action more effectively. And check out his book, #FromBattleField2Boardroom - https://www.battlefield2boardroom.co.uk/
https://www.youtube.com/watch?v=nbaCJ3c04d4&feature=youtu.be
https://www.linkedin.com/company/combat-stress/about/
You can contact Jay on LinkedIn: https://www.linkedin.com/in/jayallen-mytruenorth/
Via his webiste: https://www.mytruenorth.biz/
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If you are the owner or CEO of a technology company in the £10m-50m revenue range, and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Wednesday Jul 03, 2019
Wednesday Jul 03, 2019
#DylisGuyan is a rabidly passionate about #sales and selling as I am. This is a firecracker of an interview. Dylis specialises today in helping SMEs sell into corporate clients. We talk about what makes a great salesperson, what makes selling great and we offer at least 13 #salestips and #salestactics that you can employ immediately
We discuss how to get the prospect to buy on value instead of worrying about price and cost so get paid what you are worth. We identify how to get business class and 1st class travel when clients want you to go to see them. And we pinpoint how to diagnose the real, personal, emotional problem to build a compelling business case.
We debate how managers can make or break a sales team, why they are caught in a trap and why leadership teams are failing them.
Exploring the effect of self-concept on your performance is so important. The biggest challenge you face is calming the inner critic and reframing the noise in your head so you establish equal business stature, know your rights as a seller, segment your target market and build up your money concept.
Contact Dylis via her LI profile or her website http://dylisguyan.com/
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If you enjoyed this podcast, LIKE, COMMENT & SHARE please. If there is a topic you'd like me to cover or a guest you'd like me to interview, please send me an email at marcus@laughs-last.com.
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If you are the owner or CEO of a technology company in the £10m-50m revenue range, and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Monday Jul 01, 2019
Monday Jul 01, 2019
#SamSethi is a technologist with a powerful commercial vision. He was employee number 20 in #Microsoft in the UK, he worked at Netscape when you had to explain what a browser is, he brought #TechCrunch to Europe and has been a key influencer in the evolution of many of the world's ubiquitous technologies. Today Sam is pioneering #voice as the new HTML as CEO of #MadeInHead
We discuss the pitfalls of #venturecapital, the hangover of #miltonfriedman on corporate culture and misdirected priorities towards short-term results leaving our economies and our companies exposed to China and companies like #Amazon who fly in the face of being slaves to #shareholdervalue.
Sam shares a wealth of insights into the future of technology and its impact on the evolution of business and how we work. We discuss our favourite books and influencers.
You can hear Sam interviewing me about how to cut through the noise, get to decision makers and shorten sales cycles, get paid premium and close more often here: https://www.linkedin.com/feed/update/urn:li:activity:6548829926089457664
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If you are the owner or CEO of a technology company in the £10m-50m revenue range, and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Wednesday Jun 26, 2019
Wednesday Jun 26, 2019
#DavidSloly is an award winning marketer who has helped build some of the world's largest and most successful channels. Story teller, best selling author, journalist, broadcaster, accidental creative director and marketing automation expert, David discusses how he helped Microsoft grow sign ups and engagement with their partner network of 25,000 partners and rescue a failing channel partner portal.
We discuss the mistakes most companies make in their aborted attempts to create dialogue with their audience and establish trust & relevance because they market selfishly, focus on the wrong end of the problem and insist on talking about what matters to them not their customers. We dig into why emotion is more powerful than reason and logic in sales and in marketing to drive new behaviour and encourage decisions from buyers.
He introduces an elegantly simple technique for creating powerful ideas that have helped him help his clients to scale massively, fast and without the wheels falling off.
David is co-founder of HarveyDavid, the marketing automation consultancy
#Eloqua #marketingautomation #creativity #marketing #personalisation
Why You Need A Business Story And How To Create It
The Eloqua Mindset: Conversations with Successful Marketers Who Are Realising the Potential of Marketing
Zoom!: The faster way to make your business idea happen (Financial Times Series)
If you enjoyed this podcast, subscribe. There is a wealth of useful information and ideas in the series and I'd welcome your feedback or suggestions on other topics or other influencers and authors you'd like me to interview.
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If you are the owner or CEO of a technology company in the £10m-50m revenue range, and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Wednesday Jun 19, 2019
Wednesday Jun 19, 2019
I interviewed #GerardTannam, MD of Island Bridge, a branding agency with a difference. Gerard explains what branding is and isn't, how it affects your relationship with your current and future customers, and why getting it right can affect the uptake and trajectory of your idea or business.
Your brand describes the relationship you have with your customer or target audience. He gives several real world stories to explain how branding works, what you can do to develop a strong brand and change the behaviour of your customers, your partners, your suppliers and entire nations.
Gerard has used branding to cut road deaths in Ireland by nearly 60% over the past couple fo decades, he's helped grow hotel chain sales, improve customer retention, reduce waste and drive sales.
Please forgive my tinny sounding voice. I say comparatively little and Gerard is clear as a bell. He is well worth listening to.
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Please subscribe, like and share. Feel free to comment and if there is a topic on sales, sales management, sales recruitment, enterprise selling, the psychology of sales and channel sales management that you want me to discuss or you can recommend a great podcast guest, then please email me on marcus@laughs-last.com.
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If you are the owner or CEO of a technology company in the £10m-50m revenue range, and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi
Tuesday Jun 04, 2019
Tuesday Jun 04, 2019
#RichardFosterFletcher discusses #CustomerExperience and #PartnerExperience with me. We explore culture, recruitment, training, leadership and technology. We identify potential stumbling blocks and how the new kids on the block represent a real existential threat to the old guard software and technology giants.
We kick off with the big question, which is how do we use technologies like #businessintelligence, #machinelearning and #artificialintelligence to help us ask better questions. If you want better answers, ask better questions. New technologies allow us to identify patterns and use them to ask better questions
Did you know that #Mercedes are doubling their income per customer by having customers subscribe to their cars? Why is China such a huge threat and what do we need to learn to adapt or die? How do you create a frictionless experience for the end customer whether you are selling direct or with partners? Why has IT missed the opportunity to attain their place in the C-suite and what opportunity do CX, PX, AI and ML leave for marketing? Which jobs are likely to be the road to CEO in future? Why are the old guard leadership routes destined to be superseded by these new roles which didn't exist even 5 years ago?
We discuss the importance of niching to power growth. We investigate how shifts in the approach to their channel that might backfire on companies like Dyson. We explore how channels are evolving and some fo the opportunities and threats posed by addressing or mismanaging partner experience.
A lively and interesting discussion full of insights and challenging questions
Richard is a digital optimist with particular interest in Data Enrichment, Artificial Intelligence and BlockchainStrategies. Latterly, he's been responsible for #CustomerExperience #CX in #EnterpriseSales accounts for #Oracle. He's a highly sought out public speaker and hosts #DigitalDinners for C-suite executives to discuss trends, opportunities and threats posed by the fast changing digital landscape.
Richard recommends you read:
For big ideas: Safi Bahcall, Loonshots.
For personal journey: Ryan Holiday, The Obstacle is the way.
For AI: Max Tegmark, Life 3.0.
I suggest you read Hello World by Hannah Fry and listen to my podcast with #AmyWoodall called How to Explode Your Profits
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If there's a topic you'd like me to explore in one of my podcasts or a particular figure you want me to interview, drop me a line at marcus@laughs-last.com with the details
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If you are the owner or CEO of a technology company in the £10m-50m revenue range, and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation.
To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi