Episodes

Thursday Mar 23, 2023
Peter Wheeler: scars and the lessons learned from the biggest failures
Thursday Mar 23, 2023
Thursday Mar 23, 2023
Peter Wheeler
Ep 467: Dive deep into the world of entrepreneurship with this captivating episode! Join host Marcus Cauchi as he sits down with accomplished entrepreneur Peter Wheeler to discuss the highs and lows of building a successful business. From the importance of setting boundaries and asserting oneself, to the dangers of isolation and burnout, this conversation covers it all. Get ready to be inspired by their candid and personal stories of failure and growth, and learn valuable lessons from their experiences in the world of self-employment. This podcast is a must-listen for anyone looking to start their own business, or for those simply looking for inspiration and guidance on their entrepreneurial journey. Don't miss out on this engaging and informative episode!
Contact Peter via
Websites:
- portfolio.mirthfulpolymath.com (Portfolio)
- calendly.com/auth0peter/30min (Other)
- jpeterwheeler.com (Personal)
Phone: +1 (314) 651-3245 (Mobile)
Book Time with Peter: https://calendly.com/auth0peter/30min
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Book time with me to discuss your career, life and how you want sales to make the choices you want in life, possible - https://calendly.com/marcuscauchi/

Tuesday Mar 21, 2023
Tuesday Mar 21, 2023
In this episode 466 of The Inquisitor podcast, I chat with Andrew Mallia, a former naval officer and expert on the maritime industry, about the industry's underbelly. Andrew shares his experiences with maritime piracy, human trafficking, and the dangers of the open sea, and discusses the legal frameworks that underpin the industry. The conversation also touches on the future of the industry, including the impact of space exploration on maritime conflicts. If you're interested in learning more about the maritime industry and the hidden issues that underpin it, this episode is a must-listen.
Contact Andrew via linkedin.com/in/andrew-mallia-53443441
Email: marsecmalta@outlook.com
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If you are looking for an unconventional coach then book a time for a chat with me and let's explore your options - https://calendly.com/marcuscauchi/

Wednesday Mar 15, 2023
Gal Aga: Removing Friction & Barriers To Communication
Wednesday Mar 15, 2023
Wednesday Mar 15, 2023
Gal Aga chats to me about working in cooperation and in alignment with your customers and prospects. Aligned provide a shared space for sellers, partners and customers to meet, share ideas and assets, advancing the relationship and understanding of the problem together. The genius of this approach is that it removes friction and barriers to communication, enables you to keep track of all account related activity in one place - for you, your partners and your customers.
The potential for this to amplify and speed up ramp up times has yet be explored but I will definitely be researching how even more value can be squeezed out of this goldmine of insight into your buyer.
Anyway, have a listen. Check out Alignedup.com to try the product yourself and see how your customers love being looked after and ambiguity form the buying process removed.
Contact Gal on linkedin.com/in/galaga
Website: teamaligned.com/ (Company)
Phone: +972542080422 (Mobile)
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#wannacatchwhales? I coach salespeople, not in a very conventional way, but the results are what you're buying. I've messed up, failed and shot myself in the foot in all the ways you're likely to. Think of my history as your future. You can learn from my mistakes and stupidity, or you can repeat them same mistakes and be just as dumb and lose just as much or more. My clients get incomparable results, stress less, get promoted, make more money, have more fun
https://calendly.com/marcuscauchi/

Monday Mar 13, 2023
Monday Mar 13, 2023
Tamara McMillen is a sales leader with successful operational and private equity experience. Gifted at both, Tamara helps you glimpse past the emotional fog that the topics of diversity, equity and inclusion evoke. We seek to explain why diversity of thought is critical in a healthy, and sustainably profitable organisation, and the impact investors, leaders, managers and down to the individual choices that salespeople and managers might have on customers, on employees and the areas to pay attention to as signs that a course correction might be needed.
Tamara is a strident advocate for her people, for giving them permission to fail, to dissent, to think for themselves. Her style of leadership develops leaders not followers and swallowers of dogma. This creates a very different type of salesperson and sales experience for buyers.
You'll like Tamara because she brooks no bullshit and calls me out a couple of times (as she always does and why I value and trust her counsel even when we disagree). And that brings me to our key point. You learn by rubbing against people and opinions you disagree with. Great diversity creates intersectional moments where people with different histories, perspectives, competencies, relevant or opposed views all come together to understand a problem and solve it. That is tapping into Humanity's 5 superpowers - cooperation - communication - codevelop understanding & solutions - choreograph who does what, when and to what level, standard or force - co-elevate everyone involved by finding what we share in common. Working towards a unifying, common purpose means we will be OK waiting to get our needs met in pursuit of the higher purpose.
Tamara discusses how you build, empower, equip and lead a truly diverse team. It's not easy but the rewards are massive and leaders require the humility to be vulnerable, to encourage dissent, and leave their egos behind.
Contact Tamara via linkedin.com/in/tamaramcmillen
Twitter: Tamara_McMillen
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If you want to talk to me about coaching you grab a time https://calendly.com/marcuscauchi/. You can get 15 minutes with me for free, or book a paid for 45 minute initial coaching call to help you develop a personalised plan for your career in sales to give you everything you want in life. Now doesn't that feel like a light at the end of the tunnel?

Friday Mar 10, 2023
Friday Mar 10, 2023
Gin Lalli chats to me about solutions focused therapy. If you're in sales, management, leadership or customer success, you really want to pay attention to both content and form in this interview.
We listened deeply a few episodes back with Beshlie Donaldson. In this episode with Gin we learn how to uncover someone's real motivation to change and work past resistance without resistance. Seriously folks this is a gem of an episode.
Contact Gin via linkedin.com/in/ginlalli
Website: ginlalli.com (Solution Focused Therapy)
Phone: +44 (0) 7590 317 318 (Mobile)
Email: gin@ginlalli.com
Twitter: GinLalli
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To chat to Marcus about what you want your career in sales to give you in life and how you plan to make that your reality - https://calendly.com/marcuscauchi/
Use this link to register for #ChatGPT4Sellers - Saturday 1 April 1600-1730

Tuesday Mar 07, 2023
Tuesday Mar 07, 2023
2. Problem Aware
3. Solution aware
4. Product/Brand aware
5. Most Aware
6. Seal the deal
7. Truth aware - after funnel aware
Websites
- creative-copywriter.net (The Creative Copywriter)
- creative-copywriter.net/about-us/ (6 Reasons Why to Pick Us)
- creative-copywriter.net/copywriter-portfolio/ (Case Studies)
Phone: +44 7951515921 (Mobile)
Email: konrad@creative-copywriter.net
Twitter: konradsanders

Monday Feb 27, 2023
AJ Bruno: The Trouble With Unicorns
Monday Feb 27, 2023
Monday Feb 27, 2023
"10% of series A make it to series B, and 13% of series B make it to a liquidity event." says AJ BrunoCEO of Quota Path." That means 1.3% make it to series C or a trade sale at that point! Playing the lottery
AJ Bruno exited his previous business for $225m. Today he is in series B with his second, QuotaPath. We discuss the impact of the unicorn narrative on founder's thinking and the toxic distraction that happens when founders forget why they started in business - to help someone (a person) solve a problem - and their focus turns to the first or next raise, and satisfying the valuation metrics of short term thinkers with money.
Pragmatic, humble, and humane AJ talks candidly as a second time founder in series-B, an investor with Stage 2 Capital, and a sales professional. This is worth bringing along a notepad and pen. We cover a lot. We dig into compensation which is AJ's passion, customer acquisition, retention and service. Aj's views on sales dogma and playbooks align with mine but won't be popular. Listen to learn why.
You will find particular value if you a manager people because his insights and advice are golden
Contact AJ on https://www.linkedin.com/in/ajbruno3/
Twitter: @TrendKite
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Contact me on to discuss what you want your career in sales to give you in life and how you believe coaching may help you, or go right ahead and book a coaching call - https://calendly.com/marcuscauchi

Wednesday Feb 22, 2023
Beshlie Donaldson: Is Active Listening Damaging Your Credibility and Losing you Sales?
Wednesday Feb 22, 2023
Wednesday Feb 22, 2023
"Active listening is the enemy of deep listening", says Beshlie Donaldson. She is a deep listening coach who I met when she was a headhunter many moons, 2 businesses and she balanced all that whilst raising boy twins! Superwoman? Perhaps, but more than that Beshlie helps you hear yourself. It is a profound experience. We explore, what is deep listening, why it isn't active listening and we dig into why active listening can go wrong and it so often does without the salesperson realising.
We took a bit of a risk on this show because rather than just talk about it, we wanted you to witness someone experiencing deep listening. I admit, it doesn't make a great spectator sport. We did it so you could see how deep listening works in action. No one was hurt in the making of the show and the subject, me, was a willing volunteer. If you were ever curious to take a peek into the workings of my mind, here's your chance.
Is this helpful? I'm open to criticism as I still don't really know what I'm doing and the show is an ongoing experiment. Let me know what you think.
I urge you to contact Beshlie if you want to break through your roadblocks, your self-concept is taking a bit of a knock or you are at a cross roads and have conflicting opinions and fears about the decision you're facing. I found this and the subsequent sessions revealing in ways I know I couldn't have readily got to without her gentle help. She's on LinkedIn at linkedin.com/in/beshlie
Websites:
- linktr.ee/beshlie.coach (Company)
- mailchi.mp/fbe0652a42eb/beshlie (Company)
Phone: +44 (0) 7540742001 (Mobile)
Email: hello@beshlie.coach
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Book an initial coaching call - https://calendly.com/marcuscauchi/first-experiment-in-coaching-chemistry-and-planning (45 mins, £300 including VAT sales tax)
To explore your options - https://calendly.com/marcuscauchi/let-s-explore-coaching-training?month=2023-02 (15 mins, free)
When you book, you'll get some prep work. You won't have all the answers. That's normal. Do your best.

Tuesday Feb 14, 2023
Julia Nimchimski: The Brains Behind #GTMGames Justin Michael
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
Julia Nimchimski is the brains and execution behind the #GTMGames. She partnered with Justin Michael to produce what are the world's first gladiatorial games between sales and marketing to foster cross pollination of ideas, alignment and the application of the best behaviours by some of the biggest names in tech sales whose job it is to coach the contestants, then judge and disqualify.
Julia and I talk about the way #Events are changing, how technology is equipping us to do things in ways that were never possible before. This is a glimpse around the corner.
Julia is coauthor of Reinventing Virtual Events, very smart marketer and a serial getter of things done. Watch her. A name to watch today and the future. Level headed, smart, commercial, driven, organised and a rare eye and the patience to develop unmet demand.
Contact Julia on linkedin.com/in/julia-nimchinski
Website: hypcccycl.com (Company)
Email: julia.nimchinski@hypcccycl.com
Twitter: JNimchinski
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Considering a coach? Want one who helps you get results you want confidently, fast and keep getting them? https://calendly.com/marcuscauchi/

Monday Feb 13, 2023
Laura Ashley-Timms: Stop Answering Questions
Monday Feb 13, 2023
Monday Feb 13, 2023
Laura Ashley-Timms is coauthor of The Answer is a Question. She and her husband and business partner Dominic, have been running Notion, a management performance improvement firm for over 20 years. They have served executives and managers as coaches and facilitators, brokering highly charged industrial negotiations, turning around failing leadership team and latterly focusing on equipping middle managers to shift their management from command and control to an operational coaching™ management style.
Notion is now capable of changing the behaviour of thousands of managers simultaneously and a London School of Economics study conducted in conjunction with BEIS (UK Gov, Business, Enterprise, Industry and Strategy) showed that this shift in management behaviour delivered an average ROI of a 74x (7400%).
Laura and I discuss the power of the right question and accountability to transform performance and improve lives. Powerful stuff and definitely get the book. Highly recommended.
Contact Laura on linkedin.com/in/laura-ashley-timms
Websites
- STARmanager.global (Company)
Email: hello@starmanager.global.co.uk
Twitter: STARmanager_HQ
Link to The Answer is a Question by Laura and Dominic Ashley-Timms: https://amzn.to/3E5NPM4
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If you reckon I might be the person to help you, let's jump on a call to find out - https://calendly.com/marcuscauchi/let-s-explore-coaching-training
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Maximise your enterprise sales impact with my Successful Selling class on 21st Feb 2023. Just for principled, results driven, growth oriented sales leaders & professionals.
Success in real world high ticket/high stakes sales. Email me now for details: marcus@laughs-last.com
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